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Director, Digital

Atlantis Resorts
Dubai, UAE
Full-time
Director
Onsite
Discovered 4 days ago
digital leadershipCRMenterprise CMS platformscustomer data platformsdata analyticsSEO
Free

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About the Role

Atlantis Dubai is seeking an experienced and innovative Director, Digital & CRM.

The role leads the digital ecosystem and customer engagement strategy across an integrated resort destination.

The position combines strategic leadership with hands-on ownership of the end-to-end digital guest journey.

Role Scope

  • Oversee Digital Channels, Guest-Facing Technology, Data Analytics, and CRM teams.
  • Evolve websites, mobile applications, booking journeys, CRM infrastructure, customer data platforms, and digital technologies.
  • Work with Marketing, Commercial, Operations, IT, and Corporate teams to improve personalisation, conversion, loyalty, and guest satisfaction.
  • Lead digital product roadmaps, complex system integrations, dashboards, reporting frameworks, and performance measurement.
  • Build and develop high-performing teams while presenting business cases and results to senior stakeholders.

Experience and Requirements

  • Minimum 8 years of experience in a senior digital leadership role.
  • Proven experience leading digital platforms, CRM programs, and customer data initiatives in a large, complex organization.
  • Strong knowledge of enterprise CMS and CRM platforms, customer data platforms, analytics tools, and digital performance optimisation.
  • Deep understanding of SEO, conversion rate optimisation, acquisition, retention, loyalty, and customer journey management.
  • Experience managing mobile applications, digital product roadmaps, and complex system integrations.
  • Excellent stakeholder management, project leadership, analytical, verbal, and written communication skills.
  • Demonstrated success leading and developing high-performing teams.
  • Excellent verbal and written communication skills in English.
  • Hospitality, travel, luxury, or customer-centric industry experience is highly advantageous.

Compensation and Benefits

  • The employer offers a competitive tax-free salary paid in UAE Dirhams.
  • Benefits include food and beverage privileges, discounted Kerzner property rates, health insurance with dental coverage, annual flights home, life insurance, and an incentive programme.
  • Training, career mobility, and internal growth opportunities are available across the Kerzner portfolio.

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