Director, Digital
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Role Overview
Atlantis Dubai is seeking an experienced and innovative Director, Digital & CRM.
The role leads the digital ecosystem and customer engagement strategy across an integrated resort destination.
The position combines strategic leadership with hands-on ownership of the end-to-end digital guest journey.
Key Skills for This Role
Full Job Posting
About the Role
Atlantis Dubai is seeking an experienced and innovative Director, Digital & CRM.
The role leads the digital ecosystem and customer engagement strategy across an integrated resort destination.
The position combines strategic leadership with hands-on ownership of the end-to-end digital guest journey.
Role Scope
- Oversee Digital Channels, Guest-Facing Technology, Data Analytics, and CRM teams.
- Evolve websites, mobile applications, booking journeys, CRM infrastructure, customer data platforms, and digital technologies.
- Work with Marketing, Commercial, Operations, IT, and Corporate teams to improve personalisation, conversion, loyalty, and guest satisfaction.
- Lead digital product roadmaps, complex system integrations, dashboards, reporting frameworks, and performance measurement.
- Build and develop high-performing teams while presenting business cases and results to senior stakeholders.
Experience and Requirements
- Minimum 8 years of experience in a senior digital leadership role.
- Proven experience leading digital platforms, CRM programs, and customer data initiatives in a large, complex organization.
- Strong knowledge of enterprise CMS and CRM platforms, customer data platforms, analytics tools, and digital performance optimisation.
- Deep understanding of SEO, conversion rate optimisation, acquisition, retention, loyalty, and customer journey management.
- Experience managing mobile applications, digital product roadmaps, and complex system integrations.
- Excellent stakeholder management, project leadership, analytical, verbal, and written communication skills.
- Demonstrated success leading and developing high-performing teams.
- Excellent verbal and written communication skills in English.
- Hospitality, travel, luxury, or customer-centric industry experience is highly advantageous.
Compensation and Benefits
- The employer offers a competitive tax-free salary paid in UAE Dirhams.
- Benefits include food and beverage privileges, discounted Kerzner property rates, health insurance with dental coverage, annual flights home, life insurance, and an incentive programme.
- Training, career mobility, and internal growth opportunities are available across the Kerzner portfolio.
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