indeed
Director, Demand Generation
Klue Inc.
Toronto, CAN
Full-time
Director
Hybrid
$130,000
Discovered Yesterday
B2B SaaS demand generationmulti-channel campaign managementemail marketingpaid marketingwebinarsevent planning and execution
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B2B SaaS demand generationmulti-channel campaign managementemail marketing
Role Overview
The Director of Demand Generation keeps Klue's go-to-market engine running by turning marketing activity into qualified pipeline.
The role bridges marketing and sales through campaigns, events, SDR targeting, and marketing operations support.
The position combines hands-on execution with strategic judgment and owns how Klue generates and converts demand.
Key Skills for This Role
B2B SaaS demand generationmulti-channel campaign managementemail marketingpaid marketingwebinarsevent planning and execution
Full Job Posting
Role Overview
The Director of Demand Generation keeps Klue's go-to-market engine running by turning marketing activity into qualified pipeline.
The role bridges marketing and sales through campaigns, events, SDR targeting, and marketing operations support.
The position combines hands-on execution with strategic judgment and owns how Klue generates and converts demand.
Demand Generation
- Own multi-channel campaigns from concept through launch across email, paid channels, and webinars.
- Partner with content and design on campaign creative, project-manage execution, report performance, and optimize results.
- Plan and execute the full event calendar, including keynotes, sponsorships, booths, gifting, and follow-up campaigns.
- Run company events, build community, create partnership programs, and coordinate event logistics.
SDR and Marketing Operations
- Set SDR quarterly focus areas, target segments, talk tracks, SPIFFs, and budget.
- Partner on SDR hiring, coaching, performance, and pipeline-result reviews.
- Prioritize marketing-operations workload and build systems that keep SDR workflows efficient.
- Partner with RevOps on larger systems projects and develop AI workflows for demand-generation operations.
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