Director, Data Strategy

Own end-to-end measurement lifecycle of campaigns.

Work with clients and internal teams to build measurement plans for campaign activations (including paid, earned and owned).

Understand measurement landscape to identify appropriate measurement partners and project manage partners from RFP to report.

Build custom reports that deliver compelling narrative and clear actionable insights.

Leverage primary research and/or syndicated data to identify high-potential growth audiences by analyzing demographic, psychographic, and behavioral data.

Create precise audience profiles, providing a deep understanding of target segments and informing effective strategies for engagement and acquisition.

Work closely with brand strategy, account management, and creative teams to align data insights with brand goals and creative outputs.

Use your expertise in data analytics to uncover insights that drive creative strategies and fuel innovative ideas.

Serve as a strategic partner, ensuring that brand initiatives are built on solid data foundations, allowing client work to resonate more deeply with target audiences and shape impactful campaigns, content, and brand direction.

Use data source expertise to creatively solve problems.

Know partners (i.e. MRI Simmons, GlobalWebIndex, Epsilon, social listening, etc) inside and out to efficiently pull data and create compelling visuals from raw data. Be capable of owning and flawlessly driving both quantitative and qualitative research projects with limited oversight.