Director, Business Intelligence and Analytics, TD Garden
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Key skills for this role
Key Skills for This Role
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STRATEGIC LEADERSHIP & TEAM MANAGEMENT
Lead, mentor, and develop two Senior Managers and their teams across the Business Intelligence and Data Strategy & Integrations verticals, establishing clear goals, priorities, and professional development plans
Translate the VP’s enterprise-wide data and digital transformation vision into actionable departmental roadmaps, OKRs, and execution plans
Set and enforce standards for quality, rigor, and consistency across all analytical outputs, data products, and technical deliverables
Build team capacity and organizational structure to scale with business growth, including workforce planning, hiring, and role definition
Serve as the department’s primary escalation point and decision-maker for cross-functional issues, resource conflicts, and stakeholder concerns
BUSINESS INTELLIGENCE & ANALYTICS OVERSIGHT
Oversee the creation and optimization of dashboards, KPI frameworks, pricing models, and analytical tools that empower Ticketing, Premium, Partnerships, and other revenue-driving departments
Ensure the BI team delivers digestible, defensible, and actionable reporting that informs executive decision-making on a daily, monthly, and seasonal cadence
Guide the development of real-time pricing recommendations, revenue forecasting models, and inventory management strategies for key products (tickets, partnership assets, parking, etc.)
Champion evidence-based decision-making across the organization by making data accessible, understandable, and integrated into business workflows
DATA STRATEGY, ARCHITECTURE & INTEGRATIONS OVERSIGHT
Own the enterprise-level customer data strategy, including architecture, governance, integration, and long-term scalability aligned to organizational goals
Oversee the management, optimization, and integration of core platforms including Salesforce (Sales Cloud, Service Cloud, Marketing Cloud), data warehouse (KORE / equivalent), ticketing systems, and all associated ETL pipelines
Drive progress toward a unified “Golden Record” for customers/fans, ensuring accuracy, identity resolution, and completeness across all data systems
Lead the roadmap for AI/ML capabilities including predictive modeling, personalization, churn prediction, and generative AI applications to unlock business value
CROSS-FUNCTIONAL PARTNERSHIP & STAKEHOLDER MANAGEMENT
Serve as the senior data and analytics liaison to department heads across TD Garden and the Boston Bruins, building trusted advisory relationships that drive adoption and alignment
Partner with Ticketing, Premium, Partnerships, Marketing, Digital, and Guest Relations to embed data-driven workflows across the full customer lifecycle
Collaborate with the VP on executive-level reporting, board presentations, proformas, and strategic investment evaluations
Coordinate with Delaware North corporate IT and enterprise data teams to ensure alignment on infrastructure, security, and governance standards
Act as a senior stakeholder liaison: engage with senior leadership, business unit heads, and external partners/ vendors to align data strategy with organizational priorities and growth plans
Support broader business initiatives — leveraging data/analytics as needed for ad-hoc strategic projects, M&A diligence, new revenue streams, or special events
Bachelor’s degree required in Business, Economics, Information Systems, Computer Science, or related analytical field; Master’s degree or MBA strongly preferred
8 – 10+ years of progressive experience in data analytics, business intelligence, data strategy, or related functions, with at least 3–4 years in a people management role overseeing multiple teams or verticals Experience in the sports, entertainment, or live events industry strongly preferred
Experience in the sports, entertainment, or live events industry strongly preferred
Strong understanding of both the BI/analytics and data engineering/architecture disciplines, with the ability to provide technical guidance and quality oversight across both
Experience with CRM platforms (Salesforce ecosystem strongly preferred), marketing automation tools, ticketing systems (e.g., Ticketmaster Archtics), and data integration technologies
Familiarity with data warehouse platforms (e.g., KORE, Snowflake), ETL/ELT pipelines, and modern cloud data ecosystems
Hands-on comfort with analytics and visualization tools (e.g., Tableau, Power BI) and proficiency in SQL; experience with Python, R, or similar is a plus
Experience applying or overseeing advanced initiatives (predictive modeling, personalization, dynamic segmentation) in a business context
Proven ability to translate complex technical concepts into clear, compelling business terms for executive and non-technical audiences
Strong stakeholder management skills with demonstrated success partnering across revenue, sales, marketing, operations, and technology teams
Experience with data governance, privacy compliance (GDPR/CCPA), and building scalable data practices
Excellent written and verbal communication skills; comfort presenting to senior leadership and C-suite stakeholders
Highly organized, resourceful, and disciplined, with strong emotional intelligence and the ability to operate effectively in a fast-paced, high-visibility environment
Comfort managing sensitive and confidential business information with discretion
Willingness to work periodic evenings and weekends tied to home games and major events, and support infrequent domestic travel
About Delaware North
A global leader in hospitality and food service management.
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