Dir, Omni-channel Retail Marketing

This role will create KFC’s omnichannel retail sales vision, brand strategy, and innovative global initiatives to drive same store sales growth through distinctive and scalable strategies across the brand’s international business units.

Create strategic plans to provide direction for the KFC retail brand that are globally scalable, locally relevant, and deliver brand growth

Own the global retail brand strategy including pricing and value, retail promotional calendar, omnichannel media, merchandising, and key customer insights

Identify and share best practices across global markets to ensure promotional calendars will maximize the commercialization of KFC products

Partner with external consultants to determine pricing and value strategy to address inflation and supply chain challenges

Manage a sizeable media and merchandising budget and allocate funds accordingly across digital and in-restaurant opportunities

Collaborate with Food Innovation to position exciting new menu items which drive core and cult taste innovation and consumer engagement

Influence direct channel value proposition by impacting project priorities through analysis of customer data, competitor insights, industry trends, and emerging technology

Build credibility quickly and leverage cross-functional relationships and key stakeholders (i.e. franchise partners) with inspiration leadership to identify and execute high priority brand initiatives

Serve as spokesperson for brand internally and externally; inspire loyal brand following through strategy, advocacy, and industry voice

Within established priority markets, identify local consumer and owner trends to develop and implement brand-specific strategy to increase presence with current and target markets to drive results

Coach and develop next generation of brand leaders

Education/Certifications

Preferred: Master’s degree or MBA

Master’s degree or MBA

Required: BS/BA in Marketing or related field

BS/BA in Marketing or related field

Experience

Preferred: Prior experience with food and beverage industry Prior media experience

Prior experience with food and beverage industry

Prior media experience

Required: 10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration Expert communication skills with demonstrated ability to influence and inspire others without direct control Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations

10+ years of progressive marketing experience in Brand, Agency, Advertisement, and/or Omnichannel Media developing proven strategies that drive business results within big customer brands

History of driving global marketing strategy across diverse international markets and audiences in Retail, Grocery, Hospitality, or CPG environments

Experience in all facets of modern marketing/brand management (traditional, digital, mobile) with an emphasis on full funnel media, visual identity, core innovation, consumer insights, and pricing and value strategy

Extensive exposure to senior leadership including demonstrated ability to effectively convey strategic vision to gain internal buy-in

Aptitude to identify business issues and provide relevant recommendations to drive brand relevance, awareness, and consideration

Expert communication skills with demonstrated ability to influence and inspire others without direct control

Credibility to navigate projects across multiple areas of omnichannel marketing with require leading-edge inspiration and innovation in an ambiguous and dynamic work environment

Self-motivated with a strong drive for results, intellectual curiosity, and innate desire to make a difference

Ability to meet deadlines and work well under pressure in a fast-paced environment with high expectations

Competitive salary and benefits package.

Opportunity to innovate within a global brand and make a significant impact.

Collaborative, fast-paced work environment with a focus on professional growth and development.

Salary Range: $164,500 - 193,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.