Digital User Experience Lead (CRO)

You think of experiments as a way to validate your thinking, not just a test. You don't have a list of things to try: you have a framework for how you decide what to test, in what order, and why. Your roadmap tells a story: here's our current strategic focus, here's the evidence behind it, and here's what we'll do next depending on what we learn.

You're statistically literate and uncompromising about it. You understand statistical power, sample size, significance, and confidence intervals, not as boxes to tick, but as tools you use to protect the integrity of your conclusions. You've told stakeholders "we can't call this yet" and held the line. You know that a poorly run experiment is worse than no experiment at all.

You're a systematic hypothesis builder. Before you test anything, you know what question you're answering, what you expect to happen, and what you'll conclude if the result goes either way. You don't start from "let's try this". You start from "here's what we believe, here's why, and here's how we'll know if we're wrong."

You synthesise insight across sources. You don't trust one metric or one data type. You combine quantitative funnel data with qualitative signals: user research, session recordings, support themes to build a richer picture of what patients are experiencing, and you use that to write better hypotheses.

You're obsessed with the 'so what'. Results without implications don't interest you. Every read-out you write answers the question: what do we now know that we didn't before, and how does it change what we do next?

You own outcomes, not just execution. You track the metric post-launch, diagnose what happened, and come back with a next bet and not just a wrap-up. When something doesn't work, you treat it as data, not a failure.

Today, you'll own experimentation across our core web surfaces — landing pages, quiz flows, and purchase funnels. This is the heartbeat of our digital acquisition and activation experience. Over time, the scope will extend into post sales and other touchpoints as we build a more connected, end-to-end view of patient optimisation.

You'll work at the intersection of growth marketing, product management, UX, research, and conversion strategy, bringing both the analytical depth to run a credible programme and the patient empathy to know what's actually worth improving.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.