Digital Strategy & Growth Manager

· Serve as CHCA's lead digital marketing strategist, ensuring digital efforts support community engagement goals and revenue streams including enrollment, retention, and fundraising.

· Develop and execute integrated marketing strategies that align messaging, content, advertising, digital channels, events, and audience engagement.

· Partner with institutional leaders to identify growth opportunities and translate organizational priorities into measurable marketing objectives, audience strategies, and execution plans.

· Lead initiatives related to audience growth, customer experience, digital transformation, and marketing technology innovation.

· Own CHCA's digital lead generation strategy, creating campaigns and customer journeys that increase inquiries, registrations, applications, enrollment opportunities, donor engagement, and community participation.

· Design, manage, and optimize marketing funnels that move prospective families from awareness through enrollment.

· Establish lead generation goals, conversion benchmarks, and performance metrics aligned with institutional objectives.

· Collaborate with Admissions and other departments to improve lead quality, prospect nurturing, and conversion throughout the customer journey.

· Optimize landing pages, forms, calls-to-action, and user experiences to maximize engagement and conversion.

· Develop, execute, and optimize multi-channel marketing campaigns across paid, owned, and earned digital channels.

· Manage SEO, SEM, email marketing, social media marketing, digital advertising, website marketing, and audience engagement initiatives.

· Develop nurture strategies that support enrollment, fundraising, event participation, and community engagement goals.

· Manage digital marketing budgets and allocate resources to maximize performance and return on investment.

· Partner with the Content Strategy & Communications Manager to develop and execute social media strategies that strengthen CHCA's brand, engagement, and reputation.

· Monitor platform performance, audience growth, engagement trends, and emerging best practices.

· Support content publishing, community engagement, and digital storytelling efforts as needed.

· Develop, deploy, and optimize email, text messaging, and automated communication campaigns.

· Partner with Marketing & Communications, CRM administrators, and Data Services teams to improve audience segmentation, reporting, automation, and lead management processes.

· Leverage marketing technology platforms to improve operational efficiency, data quality, and audience engagement.

· Serve as product owner and administrator for CHCA's website ecosystem, ensuring the website serves as a primary platform for communication, engagement, and lead generation.

· Manage website architecture, user experience, content strategy, accessibility, SEO, mobile responsiveness, and performance optimization.

· Maintain website content and functionality using CMS platforms and web technologies, including WordPress, Elementor, Gravity Forms, and The Events Calendar.

· Partner with external developers and vendors to manage enhancements, integrations, technical improvements, and website projects.

· Develop wireframes, requirements, content structures, and project documentation for new website initiatives.

· Oversee website and portal calendars and manage parent, incoming parent, and student portals within the Marketing & Communications area.

· Work with leadership to establish KPIs, dashboards, reporting frameworks, and performance analyses across digital marketing and website initiatives.

· Measure campaign effectiveness, attribution, website engagement, audience behavior, and conversion performance.

· Translate data into actionable recommendations that improve marketing effectiveness and organizational outcomes.

· Foster a culture of testing, measurement, continuous improvement, and accountability.

· Develop and maintain dashboards that aggregate marketing, admissions, enrollment, and engagement data.

· Identify and implement technologies, automations, and workflows that improve marketing performance, operational efficiency, personalization, and content development.

· Evaluate emerging trends in artificial intelligence, analytics, marketing technology, and customer engagement platforms, recommending solutions that create strategic advantages for CHCA.

· Create marketing content as needed, including short-form video, photography, and other digital assets.

· Maintain and manage photography within CHCA's SmugMug platform.

• Growth-focused mindset
• Creative visual and design skills
• Strong user experience (UX) design expertise
• Advanced website management knowledge
• Expertise in digital marketing practices, tactics, and trends
• Data analytics and insight generation skills
• Strong understanding of lead generation, customer acquisition, customer journeys, and conversion optimization
• Understanding of web development concepts, systems integrations, APIs, HTML, CSS, and digital platforms
• Strong project management, prioritization, and organizational skills
• Ability to balance strategic thinking with hands-on execution
• Highly motivated and results-oriented
• High attention to detail
• Excellent written, verbal, presentation, and interpersonal communication skills
• Collaborative relationship-building and consulting skills
• Team player with a positive, enthusiastic attitude
• Self-motivated with the ability to work independently in a fast-paced environment
• Innovative mindset with a passion for continuous learning and improvement
• Creative thinker and analytical problem solver

The Digital Strategy & Growth Manager does not have direct reports but serves as the strategic lead for CHCA's digital marketing efforts and is responsible for managing relationships with external vendors, agencies, website development partners, and technology providers.

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Systems, or a related field
• Minimum of 3 years of professional experience in digital marketing, growth marketing, or marketing strategy
• Demonstrated experience driving lead generation, audience growth, engagement, and conversion outcomes
• Minimum of 2 years of website administration and content management experience, preferably with WordPress
• Experience with content management systems, marketing automation platforms, CRM systems, and digital marketing technologies
• Working knowledge of HTML, CSS, and website management best practices; familiarity with JavaScript required and PHP preferred
• Experience with digital advertising platforms, social media marketing, and email marketing
• Experience with Google Analytics, Google Ads, Meta Ads, or comparable analytics and advertising tools
• Strong analytical, reporting, and problem-solving skills
• Commitment to CHCA's Christian mission and ability to represent it authentically

CHCA is an Equal Opportunity Employer.

All qualified candidates encouraged to apply and will be considered.

Essential functions under the Americans with Disabilities Act may include any of the duties, knowledge and skills listed above.

This list is illustrative only and is not a comprehensive listing of all functions and duties performed by employees in this position.

Regular attendance is an essential function of this job.

The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS: While performing the duties of this job, the employee is required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell.

The employee must occasionally lift and/or move up to 40 pounds.

Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

WORK ENVIRONMENT: The noise level in the work environment is usually moderate.

MENTAL FUNCTIONS: While performing the duties of this job, the employee is required to compare, analyze, communicate, copy, coordinate, instruct, compute, synthesize, evaluate, use interpersonal skills, compile and negotiate.