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Digital Strategist and Marketing Manager
J. Vair Anderson Jewellers
Calgary, CAN
Full Time
Manager
1 weeks ago
Digital Marketing StrategySEOSEMGoogle AnalyticsMeta Ads ManagerSocial Media Strategy
Free
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Digital Marketing StrategySEOSEM
About the Role
J. Vair Anderson Jewellers seeks a Digital Strategist & Marketing Manager to lead digital marketing, brand management, and client engagement for a luxury retail brand. The role combines creative storytelling, digital advertising, social media strategy, and analytics.
Key Skills for This Role
Digital Marketing StrategySEOSEMGoogle AnalyticsMeta Ads ManagerSocial Media Strategy
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with brand objectives and sales goals
- Manage and optimize paid advertising campaigns across Google Ads, Meta, Instagram, and other digital channels
- Monitor campaign performance, KPIs, conversion metrics, SEO rankings, and digital analytics to improve ROI and client engagement
- Coordinate with external marketing agencies, media partners, and brand representatives on campaign planning and execution
- Oversee website content strategy, SEO optimization, landing pages, and digital user experience initiatives
- Maintain consistent luxury brand identity across all digital and print marketing channels
- Create and oversee editorial style content for social media, email marketing, website campaigns, and promotional materials
- Develop engaging campaigns highlighting luxury watches, fine jewellery, brand partnerships, seasonal events, and special collections
- Write and edit high level marketing copy, product descriptions, social captions, newsletters, and client communications
- Lead social media strategy across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms
- Plan and execute content calendars, campaign launches, event coverage, and brand storytelling initiatives
- Coordinate in store events, luxury brand showcases, trunk shows, and community partnerships
Requirements
- Experience in digital marketing, luxury retail marketing, or brand strategy
- Strong understanding of SEO, SEM, Google Analytics, Meta Ads Manager, and digital campaign optimization
- Exceptional written and verbal communication skills with strong attention to detail
- Experience managing luxury brand presentation
Full Job Posting
Position Overview
- The Digital Strategist & Marketing Manager is responsible for overseeing and executing the brand’s digital marketing initiatives, client engagement strategies, and overall marketing direction across multiple platforms.
- This role combines creative storytelling, luxury brand positioning, digital advertising, social media strategy, and analytical performance tracking to strengthen brand awareness, client acquisition, and long term customer loyalty.
Digital Marketing & Strategy
- Develop and execute comprehensive digital marketing strategies aligned with brand objectives and sales goals.
- Manage and optimize paid advertising campaigns across platforms including Google Ads, Meta, Instagram, and other digital channels.
- Monitor campaign performance, KPIs, conversion metrics, SEO rankings, and digital analytics to improve ROI and client engagement.
- Coordinate with external marketing agencies, media partners, and brand representatives on campaign planning and execution.
- Oversee website content strategy, SEO optimization, landing pages, and digital user experience initiatives.
Brand Management & Content Creation
- Maintain consistent luxury brand identity across all digital and print marketing channels.
- Create and oversee editorial style content for social media, email marketing, website campaigns, and promotional materials.
- Develop engaging campaigns highlighting luxury watches, fine jewellery, brand partnerships, seasonal events, and special collections.
- Write and edit high level marketing copy, product descriptions, social captions, newsletters, and client communications.
- Ensure all creative assets align with luxury industry standards and current market trends.
Social Media & Client Engagement
- Lead social media strategy across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
- Plan and execute content calendars, campaign launches, event coverage, and brand storytelling initiatives.
- Engage with online audiences while maintaining a refined and professional brand voice.
- Support influencer partnerships, community collaborations, and luxury brand activations.
Retail Marketing & Events
- Coordinate in store events, luxury brand showcases, trunk shows, and community partnerships.
- Develop marketing initiatives designed to increase showroom traffic, client retention, and local brand awareness.
- Collaborate with sales teams to align marketing campaigns with client interests and business objectives.
- Support co op marketing opportunities with luxury brand partners and manage related reporting requirements.
Analytics & Business Development
- Analyze marketing data, consumer behaviour, and industry trends to identify growth opportunities.
- Prepare campaign reports and present insights, recommendations, and performance summaries to leadership.
- Monitor competitor activity and evolving luxury retail trends to maintain market relevance.
- Assist in developing long term marketing strategies focused on growth, engagement, and client acquisition.
Qualifications
- Experience in digital marketing, luxury retail marketing, or brand strategy.
- Strong understanding of SEO, SEM, Google Analytics, Meta Ads Manager, and digital campaign optimization.
- Exceptional written and verbal communication skills with strong attention to detail.
- Experience managing luxury brand presentation
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