Digital Proposition & Trading Manager
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Key skills for this role
Key Skills for This Role
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Key Accountabilities
- Develop propositions using deep customer-segment understanding.
- Manage the proposition roadmap and steer go-to-market activities.
- Maintain profit and loss accountability.
- Manage digital placements such as banners, tiles, carousels, push notifications, and in-app messages.
- Maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
- Plan and execute acquisition, retention, and revenue campaigns.
- Coordinate campaign assets and tracking with product, design, content, and media teams.
- Activate digital levers to increase ARPU and cross-sell rates.
- Personalize offers across the customer journey with CRM and base management teams.
- Report on performance, conduct A/B testing, and recommend conversion improvements.
- Monitor competitor trading tactics and digital best practices.
Qualifications
- Bachelor’s degree in marketing, business management, or a related field, or equivalent experience.
- Three to five years of experience in digital trading, digital marketing, or eCommerce performance management.
- Strong understanding of web, app, CMS, and personalization-engine ecosystem.
- Experience with analytics tools such as GA4, Adjust, Adobe, or equivalent, plus data visualization and reporting.
Skills
- Ability to manage multiple campaigns and digital surfaces simultaneously.
- Strong collaboration and stakeholder management across marketing, design, and product.
- Excellent attention to detail, commercial acumen, and execution discipline.
Success Measures
Increase traffic and conversion from internal digital estate.
Improve performance of internal placements, including click-through rate, engagement, and conversion.
Increase volume and revenue from digital upsell and cross-sell campaigns.
Improve campaign execution cadence and coordination efficiency.
Application Process
- Applicants may be invited to a competency-based chat interview using an AI-based tool after applying.
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