Digital Performance Analyst

Key Responsibilities

• Own and manage Google Tag Manager, including requirements gathering, implementation, testing and ongoing maintenance
• Act as the subject matter expert for GTM and GA4, ensuring accurate tracking and strong data governance
• Produce regular and ad hoc performance reporting using GA4 and internal data tools such as Power BI
• Analyse website performance, conversion trends and customer behaviour to identify opportunities for improvement
• Develop and maintain dashboards that provide clear visibility of performance
• Support forecasting, business cases and optimisation initiatives alongside the Digital CRO Manager

About You

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.
• Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.