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Digital Media Specialist
The HEINEKEN Company
London, QAT
Full Time
Mid
Hybrid
3 weeks ago
Programmatic AdvertisingSocial Media AdvertisingDV360Facebook Ads ManagerInstagram AdsSnapchat Ads
Free
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Programmatic AdvertisingSocial Media AdvertisingDV360
About the Role
HEINEKEN UK is looking for a Digital Media Specialist to lead digital planning and activation for key brands across Programmatic and Social channels. You will own campaigns end-to-end, from insight-led planning to optimisation and reporting.
Key Skills for This Role
Programmatic AdvertisingSocial Media AdvertisingDV360Facebook Ads ManagerInstagram AdsSnapchat Ads
Responsibilities
- Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives
- Own campaigns end to end, from insight led planning through to activation, optimisation and reporting
- Apply data driven audience strategies, increasing the use of 1st and 2nd party data
- Monitor performance, share learnings and drive continuous testing and improvement
- Work closely with internal teams and external partners to deliver innovative, high impact campaigns
- Support large scale national activations and ROAS focused performance activity
- Manage operational and financial processes linked to digital activations
Requirements
- Minimum 2–3 years’ experience in social and programmatic media buying and activation
- Digital media planning experience across multiple objectives and audiences
- Hands on activation of large scale campaigns, including dynamic creative partners and 1st party data
- Buying experience across platforms such as DV360, Facebook, Instagram and Snap
- Strong understanding of Programmatic within the wider digital media ecosystem
- Ability to analyse performance data and turn insight into clear recommendations
- Strong communication and presentation skills, including presenting to senior stakeholders
- Solid project management skills, with the ability to work independently and collaboratively
- Experience within FMCG and/or the alcohol category (desirable)
- Understanding of the UK on trade or hospitality environment (desirable)
- Experience with Salesforce products (SFMC / CDP) (desirable)
- MediaTool and/or Amazon DSP experience (desirable)
Full Job Posting
About the role
- As a Digital Media Specialist, you’ll be responsible for leading the day to day digital planning and activation of media campaigns across some of Heineken UK’s key brands.
- The role focuses primarily on Programmatic and Social channels, spanning OLV, Display, Audio, CTV and paid social platforms.
- You’ll own campaigns end to end, from insight led planning and activation through to optimisation, reporting and learning.
- Sitting within the Media Buying function and reporting to the Media Buying Lead, you’ll play a key role in delivering large scale national campaigns.
Key Responsibilities
- Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
- Own campaigns end to end, from insight led planning through to activation, optimisation and reporting.
- Apply data driven audience strategies, increasing the use of 1st and 2nd party data.
- Monitor performance, share learnings and drive continuous testing and improvement.
- Work closely with internal teams and external partners to deliver innovative, high impact campaigns.
- Support large scale national activations and ROAS focused performance activity.
- Manage operational and financial processes linked to digital activations.
About you
- Minimum 2–3 years’ experience in social and programmatic media buying and activation
- Digital media planning experience across multiple objectives and audiences.
- Hands on activation of large scale campaigns, including dynamic creative partners and 1st party data.
- Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
- Strong understanding of Programmatic within the wider digital media ecosystem.
- Ability to analyse performance data and turn insight into clear recommendations.
- Strong communication and presentation skills, including presenting to senior stakeholders.
- Solid project management skills, with the ability to work independently and collaboratively.
- Experience within FMCG and/or the alcohol category (desirable).
- Understanding of the UK on trade or hospitality environment (desirable).
- Experience with Salesforce products (SFMC / CDP) (desirable).
- MediaTool and/or Amazon DSP experience (desirable).
Our Benefits
- Annual bonus
- Double matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays
- Life assurance
- Critical illness insurance
- Free ciders and beers (including low and zero alcohol options)
- Retail discounts
- Wellbeing support
- Comprehensive opportunities to develop
Our ways of working
- Hybrid model: Tuesdays, Thursdays and one other day in the office; two days from home.
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