Digital Media Manager / Search Engine Marketing Manager / Digital Advertising Director （Ads Google）

Role Description

Key Responsibilities

• Develop and execute Google Ads and paid search strategies.
• Manage Google Search, Display, Shopping, Video, Performance Max, and remarketing campaigns.
• Conduct keyword, search-term, competitor, audience, and market research.
• Create campaign structures, targeting strategies, bidding strategies, and advertising schedules.
• Write, test, and optimize search ad copy and promotional messaging.
• Monitor CTR, CPC, CPA, conversions, ROAS, revenue, and other performance metrics.
• Manage advertising budgets and improve campaign efficiency and return on investment.
• Run A/B tests across ads, landing pages, audiences, bids, and campaign settings.
• Analyze conversion tracking, attribution, customer journeys, and campaign performance.
• Implement remarketing and audience strategies to improve engagement, conversion, and retention.
• Collaborate with SEO, content, creative, sales, analytics, and web teams.
• Prepare performance reports, forecasts, insights, and recommendations for management.

Qualifications

• Bachelor’s degree or equivalent qualification in Marketing, Digital Marketing, Business, Communications, Advertising, or a related field.
• Strong understanding of Google Ads, paid search, PPC, SEM, digital advertising, and performance marketing.
• Familiarity with campaign types, bidding, keyword targeting, audience targeting, conversion tracking, and remarketing.
• Strong knowledge of Google Analytics, Google Tag Manager, conversion tracking, and digital performance measurement.
• Strong analytical and numerical skills with the ability to interpret advertising data and identify actionable insights.
• Understanding of CTR, CPC, CPA, conversion rate, ROAS, impressions, and revenue metrics.
• Proficiency in Excel, Google Sheets, and digital advertising reporting tools.
• Strong problem-solving, critical-thinking, optimization, communication, presentation, and budget-management skills.
• Ability to manage multiple campaigns, priorities, and advertising objectives simultaneously.
• Recognized digital marketing certifications are advantageous but not mandatory.

Required Knowledge Areas

• Keyword research, search intent, ad copy optimization, landing-page performance, and campaign structure.
• Accurate tracking, reporting, campaign management, and commercial awareness.
• Google Ads features, advertising policies, algorithm changes, and emerging digital advertising practices.

Tracking and Measurement

• Support tracking implementation through Google Analytics, Google Tag Manager, and conversion tracking systems.
• Analyze attribution data and customer journeys to identify growth opportunities.