Digital Marketing & Web Development Specialist

Work Arrangement

• The role is remote, with the possibility of transitioning to an on-site position in the future based on business needs.

Role Overview

Website and Web Development

• Manage, maintain, and improve the corporate website.
• Build and optimize service pages, location pages, landing pages, forms, calls to action, and lead-generation journeys.
• Manage WordPress or CMS, hosting, SSL, backups, plugins, integrations, security, and website performance.
• Handle basic HTML, CSS, JavaScript, and website troubleshooting.
• Improve mobile responsiveness, Core Web Vitals, user experience, speed, and conversion rates.
• Keep website content, service areas, and location information accurate and current.

SEO and Content

• Develop technical, on-page, local, and content SEO strategies for United States and Canadian markets.
• Conduct keyword, competitor, market, and search-intent research.
• Identify ranking opportunities related to ITAD, electronics recycling, data destruction, asset recovery, e-waste, and hardware liquidation.
• Create and optimize service pages, location pages, blogs, FAQs, case studies, and lead-generation content.
• Monitor rankings, organic traffic, competitors, and SEO performance.
• Increase visibility in priority cities, regions, and industries.

Digital Marketing and Lead Generation

• Plan, launch, and manage Google Ads and LinkedIn Ads campaigns.
• Develop landing pages, funnels, remarketing campaigns, and B2B lead-generation strategies.
• Target decision-makers in IT, procurement, data centers, information security, facilities, sustainability, and operations.
• Optimize campaigns based on lead quality, cost per lead, conversion rates, customer acquisition cost, and pipeline contribution.
• Identify new digital channels and work with sales and management to improve lead quality and conversion.

Analytics, CRM and Marketing

• Manage GA4, Google Tag Manager, Search Console, conversion tracking, LinkedIn Insight Tag, and Looker Studio.
• Track website conversions, leads, campaign performance, lead sources, and marketing-attributed pipeline.
• Maintain UTM tracking and campaign attribution.
• Integrate website forms and campaigns with CRM and email platforms.
• Manage LinkedIn content, email campaigns, newsletters, and lead-nurturing initiatives.
• Build reports and dashboards to identify the best-performing activities.

Market Development

• Research high-potential industries, companies, regions, and customer segments in the United States and Canada.
• Research competitors and benchmark websites, SEO, advertising, and digital strategies.
• Identify geographic expansion opportunities and support campaigns for new markets.
• Align digital marketing activities with business-development goals.

Required Qualifications

• 2 to 5 years of hands-on experience in digital marketing and/or web development.
• Strong experience with WordPress, HTML5, CSS3, and basic JavaScript.
• Proven experience with SEO, Google Ads, LinkedIn Ads, GA4, Google Tag Manager, and Search Console.
• Experience building landing pages and B2B lead-generation campaigns.
• Understanding of website performance, user experience, security, and conversion optimization.
• Strong analytical, communication, copywriting, research, and problem-solving skills.
• Ability to manage projects and campaigns independently from planning through execution.

Preferred Qualifications

• Experience with United States and/or Canadian digital marketing markets is preferred.
• Experience in ITAD, e-waste recycling, IT services, cybersecurity, technology, or B2B enterprise marketing is preferred.
• Knowledge of R2v3, NAID AAA, ISO 27001, or ISO 14001 is preferred.
• Experience with CRM and marketing automation platforms such as HubSpot, Zoho, Salesforce, Microsoft Clarity, or Hotjar is preferred.
• Experience with local SEO, multi-location marketing, AI tools, and North American business directories is preferred.