Digital Marketing Specialist

Overview

Key Responsibilities

• Plan, execute, and manage paid and organic marketing campaigns across digital platforms (Meta, Google, and others)
• Monitor and optimize advertising campaigns on a daily basis to achieve the best performance
• Develop clear strategies to increase followers and engagement across social media accounts
• Create and implement lead generation strategies while optimizing cost per lead
• Analyze data and prepare detailed performance reports for management
• Conduct A/B testing to improve campaign effectiveness
• Coordinate with the design and content teams to produce effective marketing materials
• Manage internal communication between the marketing team and other departments (Sales, Customer Service, Management) to ensure message alignment and integration
• Organize meetings and follow-ups to ensure smooth workflow and execution of marketing plans
• Stay up to date with the latest digital marketing trends, tools, and best practices
• Manage advertising budgets efficiently to achieve the highest possible ROI
• Design basic marketing creatives and collaborate on visual content production when needed

Qualifications

• Minimum 2 years of hands-on experience managing paid advertising campaigns
• Strong knowledge of advertising platforms such as Meta Ads and Google Ads
• Experience in growing social media accounts both organically and through paid strategies
• Strong analytical skills and experience using tools such as Google Analytics
• Proven experience in graphic design and creating marketing visuals (e.g., social media posts, ad creatives)
• Proficiency in design tools such as Canva, Photoshop, or similar software
• Excellent planning, organization, and time management skills
• Strong communication skills and ability to coordinate across teams
• Creative mindset with the ability to generate innovative marketing ideas
• Continuous and measurable growth in followers and engagement
• High-quality visual content aligned with marketing strategy