Digital Marketing Specialist
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Key skills for this role
About the Role
Department: Marketing Reporting To: Chief Executive Officer / General Manager Location: Kingdom of Saudi Arabia Industry: Laundry & Garment Care Services (B2B & B2C) Job Summary.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company growth objectives
- Build strong nationwide brand awareness and market presence across all regions of Saudi Arabia
- Maintain and enhance the company's brand identity, positioning, and customer perception
- Lead annual and quarterly marketing planning, budgeting, and campaign execution
- Conduct market research and competitor analysis to identify growth opportunities
- Design and execute B2C campaigns targeting individual consumers to increase branch traffic and online orders
- Manage digital marketing channels including social media, paid advertising, SEO, SMS campaigns, influencer collaborations, and email marketing
- Develop customer loyalty programs, promotional campaigns, and retention strategies
- Develop B2B marketing strategies targeting corporate clients and support the sales team in lead generation
- Oversee websites, mobile application, online ordering platforms, and digital customer journey
Requirements
- Deep understanding of the Saudi market
- Proven experience in building scalable marketing strategies
- Expertise in multi branch retail marketing and digital marketing
- Strong leadership capabilities
- Experience in B2B and B2C marketing
Full Job Posting
Job Summary
- We are seeking a highly strategic, creative, and results driven digital marketing specialist to lead and execute the marketing activities of a fast growing laundry services brand with branches distributed across the Kingdom of Saudi Arabia.
- The role requires expertise in multi branch retail marketing, digital marketing, local market activations, customer engagement, and partnership development.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with company growth objectives.
- Build strong nationwide brand awareness and market presence across all regions of Saudi Arabia.
- Maintain and enhance the company's brand identity, positioning, and customer perception.
- Lead annual and quarterly marketing planning, budgeting, and campaign execution.
- Conduct market research and competitor analysis to identify growth opportunities and market trends.
- Design and execute campaigns targeting individual consumers to increase branch traffic and online orders.
- Manage digital marketing channels including social media, paid advertising, SEO, SMS campaigns, influencer collaborations, and email marketing.
- Develop customer loyalty programs, promotional campaigns, and retention strategies.
- Develop marketing strategies targeting corporate clients, hotels, restaurants, medical facilities, salons, gyms, and other commercial sectors.
- Oversee websites, mobile application, online ordering platforms, and digital customer journey.
Core Competencies
- Strategic Thinking
- Brand Building
- Digital Marketing Expertise
- Commercial Awareness
- Customer Centric Mindset
- Leadership & Team Management
- Data Analysis & Reporting
- Creativity & Innovation
- Negotiation & Partnership Development
- Project Management
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