naukri
Digital Marketing Specialist (Performance Marketing & Mobile Apps)
Finclutech Ltd FZCO
Dubai, UAE
Senior
2 weeks ago
Meta AdsGoogle AdsTikTok AdsApple Search AdsGA4Firebase Analytics
Free
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About the Role
Seeking a Digital Marketing Specialist skilled in Performance Marketing, Mobile App User Acquisition, Paid Media, Analytics, and Growth Marketing for fintech or mobile app sectors.
Key Skills for This Role
Meta AdsGoogle AdsTikTok AdsApple Search AdsGA4Firebase Analytics
Responsibilities
- Manage and optimize paid media campaigns across Meta, Google, TikTok, Snapchat, Apple Search Ads, LinkedIn, and X.
- Drive mobile app user acquisition through ASO, Apple Search Ads, deep linking, and re engagement campaigns.
- Set up and manage attribution and measurement using Adjust, GA4, Firebase, and multi touch attribution models.
- Conduct incrementality testing and analyze performance data to drive actionable insights.
- Develop and execute CRM and lifecycle marketing strategies using Insider, push notifications, email, and SMS.
- Implement SEO strategies including technical SEO, on page optimization, and backlink building.
- Manage organic social media content, community engagement, and influencer partnerships.
- Leverage AI tools like Claude for research, campaign analysis, and audience insights.
- Create weekly and monthly performance reports across all channels, providing insights and recommendations.
Requirements
- Strong expertise in Performance Marketing, Mobile App User Acquisition, Paid Media (Google, Meta, TikTok), Analytics (GA4/Firebase), and Growth Marketing.
- Experience in fintech, payments, digital wallets, or mobile app businesses is highly preferred.
- Hands on experience with Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and LinkedIn Ads.
- Proficiency in mobile app marketing including ASO, deep linking, and mobile user acquisition funnels.
- Experience with attribution tools like Adjust and understanding of multi touch attribution and incrementality testing.
- Proficiency in GA4, Firebase Analytics, and at least one product analytics tool (Mixpanel or Amplitude).
- Experience with CRM and lifecycle marketing tools like Insider, push notification strategy, email marketing, and SMS marketing.
- SEO knowledge including technical SEO, on page optimization, and off page strategies.
- Social media and content management skills including organic strategy, content calendar, short form video, community management, and influencer partnerships.
- Ability to use AI tools like Claude for research and analysis, and prompt engineering.
- Experience in performance reporting with metrics like CAC, ROAS, CPI, LTV, activation rate, retention rate.
Full Job Posting
Overview
- We are looking for a hands on Digital Marketing Specialist with strong expertise in Performance Marketing, Mobile App User Acquisition, Paid Media (Google, Meta, TikTok), Analytics (GA4/Firebase), and Growth Marketing.
- Experience in fintech, payments, digital wallets, or mobile app businesses is highly preferred.
What You Must Know
- Paid Media — The Full Stack: Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Apple Search Ads, LinkedIn Ads, X (Twitter) Ads, Programmatic fundamentals.
- Mobile App Marketing: ASO, Apple Search Ads, deep linking, mobile user acquisition funnels, re engagement and retargeting.
- Attribution & Measurement: Adjust, multi touch attribution, incrementality testing, UTM discipline, SKAdNetwork.
- Analytics: GA4, Firebase Analytics, Mixpanel or Amplitude, UTM tracking, data hygiene, SQL understanding.
- CRM & Lifecycle Marketing: Insider, push notification strategy, email marketing, SMS marketing, lifecycle thinking, re engagement campaigns.
- SEO: Technical SEO, on page optimization, off page strategies, tools like Ahrefs or SEMrush, Screaming Frog, Google Search Console, ASO.
- Social Media & Content: Organic strategy across platforms, content calendar management, short form video, community management, influencer partnerships, social listening.
- AI Augmented Work: Claude for research and analysis, prompt engineering, AI powered creative tools.
- Performance Reporting: Weekly and monthly reporting, metrics like CAC, ROAS, CPI, LTV, activation rate, retention rate.
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