linkedin
Digital Marketing Specialist – Performance & Growth Marketing
Finclutech
Dubai, UAE
Full Time
Mid
Onsite
2 days ago
Meta AdsGoogle AdsTikTok AdsApple Search AdsInsider CRMAdjust
Free
Job Fit Check
Base Career helps you apply smarter for this job.
?%
Ready to ScanKey skills for this role
Meta AdsGoogle AdsTikTok Ads
About the Role
Finclutech seeks a hands-on Digital Marketing Specialist to own and execute campaigns across paid media, mobile app marketing, attribution, analytics, CRM, SEO, and social media.
Key Skills for This Role
Meta AdsGoogle AdsTikTok AdsApple Search AdsInsider CRMAdjust
Responsibilities
- Plan, launch, and optimize paid media campaigns across Meta, Google, TikTok, Snapchat, Apple Search Ads, LinkedIn, and X
- Manage mobile app marketing including ASO, Apple Search Ads, deep linking, and user acquisition funnels
- Handle attribution and measurement using Adjust, GA4, Firebase, and Mixpanel
- Execute CRM and lifecycle marketing via Insider, including push notifications, email, and SMS
- Perform SEO activities including technical, on page, and off page optimization
- Manage social media and content strategy across Instagram, TikTok, LinkedIn, Snapchat, X, and YouTube
- Use AI tools like Claude for research and campaign analysis
- Generate weekly and monthly performance reports with actionable insights
Requirements
- 3+ years in a hands on digital marketing role (agency or in house)
- Demonstrable results with real campaigns and numbers
- Fluent English, written and spoken
- Must be based in or willing to relocate to Dubai, UAE
- Must be able to work on site
Full Job Posting
Role Overview
- We are looking for a hands on Digital Marketing Specialist | Growth Marketing Specialist (Fintech / Mobile App) who can own and execute across every channel.
- This is not a management role. You plan the campaigns, you launch them, you read the data, and you optimize.
- You will work across multiple products and markets simultaneously.
Paid Media — The Full Stack
- Meta Ads (Facebook + Instagram) — campaigns, audiences, creatives, attribution windows, CAPI
- Google Ads — Search, UAC / App campaigns, Display, YouTube, Performance Max
- TikTok Ads — creative led campaigns, Spark Ads, lookalike and interest targeting
- Snapchat Ads — especially relevant given the UAE’s high penetration rates
- Apple Search Ads (ASA) — mandatory for any mobile app business
- LinkedIn Ads — awareness and employer branding when needed
- X (Twitter) Ads — basic proficiency
- Programmatic fundamentals — DSPs, PMPs, viewability, brand safety
Mobile App Marketing
- App Store Optimisation (ASO) — iOS App Store and Google Play
- Apple Search Ads — campaign types, CPP structure, keyword match types
- Deep linking — how they work, deferred deep links, why they matter
- Mobile user acquisition funnels — install → registration → KYC → first transaction → retention
- Re engagement and retargeting for lapsed mobile users
Attribution & Measurement
- Adjust — campaign tracking, deep links, cohort analysis, fraud filtering, SKAdNetwork (SKAN)
- Multi touch attribution — understanding different models and their tradeoffs
- Incrementality testing — knowing the difference between correlation and causation
- UTM discipline — consistent campaign tagging
- SKAdNetwork — understanding post iOS 14 privacy constraints
Analytics
- GA4 — event schema design, funnel analysis, explorations, audience building, custom reports, BigQuery export
- Firebase Analytics — mobile event tracking, user properties, debug view
- Mixpanel or Amplitude — product analytics, cohort retention, funnel drops
- UTM tracking, campaign tagging, and data hygiene across all tools
- Ability to read and QA data exports and SQL outputs
CRM & Lifecycle Marketing
- Insider — journeys, segments, A/B testing, push notifications, in app messaging, web personalisation
- Push notification strategy — timing, frequency capping, copy, deep link targets, opt in rate optimisation
- Email marketing — automated flows, segmentation, deliverability fundamentals
- SMS marketing — particularly relevant for emerging market user bases
- Lifecycle thinking: mapping a user from first install to loyal customer
- Re engagement campaigns — win back flows, churn prediction signals, incentive design
SEO
- Technical SEO — crawlability, page speed, Core Web Vitals, structured data, hreflang
- On page optimisation — keyword research, content briefs, title/meta, internal linking strategy
- Off page — backlink strategy, digital PR, local citations
- Tools: Ahrefs or SEMrush, Screaming Frog, Google Search Console
- ASO as the mobile equivalent of SEO
Social Media & Content
- Organic strategy across Instagram, TikTok, LinkedIn, Snapchat, X, and YouTube
- Content calendar management, scheduling tools
- Short form video — understanding what makes content perform on each platform
- Community management — responding, engaging, escalating when needed
- Influencer and creator partnerships — sourcing, vetting, briefing, tracking results
- Social listening — brand monitoring, competitor tracking, trend identification
AI Augmented Work
- Claude — for research, campaign analysis, audience insights, and competitive research
- Prompt engineering — knowing how to get reliable, structured output
- AI powered creative tools (AdCreative.ai, Pencil, or similar) — awareness and hands on experience a strong plus
Performance Reporting
- Weekly and monthly reporting across all channels — owned from data pull to insight to recommendation
- CAC, ROAS, CPI, LTV, activation rate, retention rate, D1/D7/D30 — you know what drives each metric
- You act on data. You don’t just present it.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career