indeed
Digital Marketing Specialist - MEA
Apple
Dubai, UAE
Full Time
Senior
1 months ago
Digital MarketingeCommercePaid SearchGoogle ShoppingAffiliatesCRM
Free
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Digital MarketingeCommercePaid Search
About the Role
Apple seeks a Digital Marketing Specialist for the MEA region to drive channel sales through comprehensive digital marketing strategies. You will collaborate with cross-functional teams, scale best practices, and lead lower-funnel tactics to boost online sales.
Key Skills for This Role
Digital MarketingeCommercePaid SearchGoogle ShoppingAffiliatesCRM
Responsibilities
- Collaborate with Worldwide, Central and regional cross functional teams to oversee digital marketing channel performance and effectiveness
- Scale industry leading digital marketing executions, best practices, tools and resources to support sales teams
- Lead development and execution of digital marketing strategies aligned to overall business goals, especially lower funnel tactics for online sales
- Collaborate with internal teams, agencies and platform partners to execute digital campaigns across all channels
- Influence internal stakeholders and agencies to create asset requirements for deployment across digital platforms and touch points within Channel sales
- Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics
- Collaborate with sales teams and partners to maximise budget effectiveness and efficiency using latest testing methodologies and industry tools
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research
Requirements
- 5+ years industry and/or agency experience in digital commerce/marketing
- Proven ability to develop strategy and drive objectives through multi faceted marketing partnerships
- Demonstrated experience supporting a global digital marketing centre of excellence and driving data driven decision making
- Deep understanding of various digital marketing platforms, analytics tools and modern marketing tech stacks
- Experience working with global digital technology teams
- Proven ability working with advanced analysis tools (e.g. Tableau, BI Applications)
- Excellent verbal and written communication skills
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal
- Arabic speaking highly preferred
Full Job Posting
Overview
- Apple's Sales organization generates revenue to fuel ongoing development of products and services.
- In this role, you will implement and scale comprehensive digital marketing strategies to achieve Apple’s Channel sales objectives.
Description
- Collaborate with Worldwide, Central and regional cross functional teams to oversee the digital marketing channel performance & effectiveness
- Scale industry leading digital marketing executions, best practices, tools & resources to support our sales teams in executing high quality and impactful campaigns
- Lead development and execution of digital marketing strategies aligned to the overall business goals especially focused on lower funnel tactics aimed at driving online sales
- Collaborate with internal teams, agencies and platform partners supporting execution of digital campaigns across all digital marketing channels
- Influence internal stakeholders and agencies to create asset requirements for deployment across all digital platforms and touch points within Channel sales
- Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics providing teams with actionable insights & improvements for future campaigns
- Collaborate with sales teams and partners to maximise budget effectiveness and efficiency utilising latest testing methodologies and industry tools
- Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research.
Minimum Qualifications
- 5+ years industry and/or agency experience in digital commerce/marketing, with demonstrated experience developing and driving eCommerce sales strategy is a must.
- Proven ability to develop a strategy and drive objectives through multi faceted marketing partnerships (brand, channel partners, marketing platforms & agencies)
- Demonstrated experience supporting a global digital marketing centre of excellence and driving data driven decision making within an organization
- Deep understanding and utilization of various digital marketing platforms, analytics tools and modern marketing tech stacks
- Experience working with global digital technology teams to support design and inclusion of digital marketing requirements in the global product roadmap
- Proven ability working with advanced analysis tools (eg. Tableau, BI Applications), leveraging digital marketing data into actionable insights
- Excellent verbal and written communication skills and able to thrive within a complex matrix organization, driving business objectives through influence
- Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal etc
Preferred Qualifications
- Arabic speaking highly preferred.
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