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Digital Marketing Specialist | Growth Marketing Specialist (Fintech / Mobile App)

Finclutech FZO
Dubai, UAE
Full Time
Mid
Onsite
2 weeks ago
Meta AdsGoogle AdsTikTok AdsApple Search AdsAdjustGA4
Free

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Role Overview

  • We are looking for a hands on Digital Marketing Specialist with strong expertise in Performance Marketing, Mobile App User Acquisition, Paid Media (Google, Meta, TikTok), Analytics (GA4/Firebase), and Growth Marketing.
  • Experience in fintech, payments, digital wallets, or mobile app businesses is highly preferred.

Required Skills Paid Media

  • Meta Ads (Facebook + Instagram) — campaigns, audiences, creatives, attribution windows, CAPI
  • Google Ads — Search, UAC / App campaigns, Display, YouTube, Performance Max
  • TikTok Ads — creative led campaigns, Spark Ads, lookalike and interest targeting
  • Snapchat Ads — especially relevant given the UAE’s high penetration rates
  • Apple Search Ads (ASA) — mandatory for any mobile app business; CPP, keyword bidding, creative sets
  • LinkedIn Ads — awareness and employer branding when needed
  • X (Twitter) Ads — basic proficiency
  • Programmatic fundamentals — DSPs, PMPs, viewability, brand safety

Required Skills Mobile App Marketing

  • App Store Optimisation (ASO) — iOS App Store and Google Play; keyword strategy, listing copy, screenshots, A/B tests
  • Apple Search Ads — campaign types, CPP structure, keyword match types
  • Deep linking — how they work, deferred deep links, why they matter for campaigns, how to troubleshoot
  • Mobile user acquisition funnels — install → registration → KYC → first transaction → retention
  • Re engagement and retargeting for lapsed mobile users

Required Skills Attribution & Measurement

  • Adjust — campaign tracking, deep links, cohort analysis, fraud filtering, SKAdNetwork (SKAN)
  • Multi touch attribution — understanding different models and their tradeoffs
  • Incrementality testing — knowing the difference between correlation and causation
  • UTM discipline — consistent campaign tagging, source/medium/campaign/content/term, and QA
  • SKAdNetwork — understanding post iOS 14 privacy constraints

Required Skills Analytics

  • GA4 — event schema design, funnel analysis, explorations, audience building, custom reports, BigQuery export
  • Firebase Analytics — mobile event tracking, user properties, debug view
  • Mixpanel or Amplitude — product analytics, cohort retention, funnel drops; at least one is required
  • UTM tracking, campaign tagging, and data hygiene across all tools
  • Ability to read and QA data exports and SQL outputs

Required Skills CRM & Lifecycle Marketing

  • Insider — journeys, segments, A/B testing, push notifications, in app messaging, web personalisation, onsite campaigns
  • Push notification strategy — timing, frequency capping, copy, deep link targets, opt in rate optimisation
  • Email marketing — automated flows, segmentation, deliverability fundamentals (SPF, DKIM, bounce handling)
  • SMS marketing — particularly relevant for emerging market user bases
  • Lifecycle thinking: mapping a user from first install to loyal customer
  • Re engagement campaigns — win back flows, churn prediction signals, incentive design

Required Skills SEO

  • Technical SEO — crawlability, page speed, Core Web Vitals, structured data, hreflang for multilingual sites
  • On page optimisation — keyword research, content briefs, title/meta, internal linking strategy
  • Off page — backlink strategy, digital PR, local citations
  • Tools: Ahrefs or SEMrush (must have hands on experience with at least one), Screaming Frog, Google Search Console
  • ASO as the mobile equivalent of SEO — keyword ranking, listing conversion, review management

Required Skills Social Media & Content

  • Organic strategy across Instagram, TikTok, LinkedIn, Snapchat, X, and YouTube
  • Content calendar management, scheduling tools (Buffer, Hootsuite, Later, or native schedulers)
  • Short form video — understanding what makes content perform on each platform; able to brief creators and UGC partners effectively
  • Community management — responding, engaging, escalating when needed
  • Influencer and creator partnerships — sourcing, vetting, briefing, tracking results with UTMs and promo codes
  • Social listening — brand monitoring, competitor tracking, trend identification

Required Skills AI Augmented Work

  • Claude — for research, campaign analysis, audience insights, and competitive research; daily use, not occasional
  • Prompt engineering — knowing how to get reliable, structured output; iterating on prompts based on results
  • AI powered creative tools (AdCreative.ai, Pencil, or similar) — awareness and hands on experience a strong plus

Required Skills Performance Reporting

  • Weekly and monthly reporting across all channels — owned from data pull to insight to recommendation
  • CAC, ROAS, CPI, LTV, activation rate, retention rate, D1/D7/D30 — you know what drives each metric
  • You act on data. You don’t just present it.

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