naukri
Digital Marketing Specialist - E-commerce
Movado Group
United Arab Emirates, UAE
Senior
1 months ago
Digital MarketingE commercePerformance MarketingPaid MediaSEOSocial Media Marketing
Free
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Digital MarketingE commercePerformance Marketing
About the Role
Seeking a data-driven Digital Marketing Specialist to execute e-commerce strategies, manage campaigns, and analyze performance metrics for B2B growth.
Key Skills for This Role
Digital MarketingE commercePerformance MarketingPaid MediaSEOSocial Media Marketing
Responsibilities
- Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches, etc.)
- Develop and manage digital and offline marketing campaigns across e commerce customers including paid media, SEO, social, on site, CRM
- Choose appropriate ad types: Sponsored Products, Sponsored Brands, Sponsored Display
- Define targeting approach: manual vs. automatic, broad/phrase/exact match, product targeting, etc.
- Work with creative and content teams to develop brand pages, product guides
- Ensure online catalog is accurate, up to date, and merchandised for end consumer needs
- Perform in depth keyword research using tools provided by customers; identify high intent, high converting search terms
- Optimize product listings with relevant keywords for organic and paid synergy
- Structure campaigns properly by product type, match type, or goals
- Continuously optimize campaigns: adjust bids based on performance (ACoS, ROAS, CPC); pause low performing keywords or SKUs; increase bids on top performers; add negative keywords to reduce wasted spend
- Track and analyse key metrics such as traffic sources, conversion rates, customer acquisition cost (CAC), and ROI
- Generate regular performance reports and use data insights to continuously optimize marketing campaigns
Requirements
- Deep understanding of e commerce buying behaviour in the Middle East
- Proven track record of delivering measurable results in digital marketing
- Experience with digital marketing tools and e commerce platforms
Full Job Posting
Position Overview
- We are seeking a strategic and data driven Digital Marketing Specialist E commerce to lead digital marketing initiatives that grow our 3rd Party E commerce Sales. This role will not only be responsible for developing and executing performance marketing strategies and optimizing the campaigns for the
Key Responsibilities
- Digital Marketing Strategy & Execution: Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches, etc.).
- Develop and manage digital and offline marketing campaigns across e commerce customers including but not limited to, paid media, SEO, social, on site, CRM.
- Choose the appropriate ad types: Sponsored Products (individual product ads)/ Sponsored Brands (brand + product carousel)/ Sponsored Display (retargeting and competitor targeting).
- Define targeting approach: manual vs. automatic, broad/phrase/exact match, product targeting, etc.
- Content & Campaign Management: Work with creative and content teams to develop brand pages, product guides.
- Ensure the online catalog is accurate, up to date, and merchandised for end consumer needs.
- Perform in depth keyword research using tools provided by customers; identify high intent, high converting search terms.
- Optimize product listings with relevant keywords for organic and paid synergy.
- Structure campaigns properly by product type, match type, or goals.
- Continuously optimize campaigns: Adjust bids based on performance (ACoS, ROAS, CPC); Pause low performing keywords or SKUs; Increase bids on top performers; Add negative keywords to reduce wasted spend.
- Analytics & Reporting: Track and analyse key metrics such as traffic sources, conversion rates, customer acquisition cost (CAC), and ROI.
- Generate regular performance reports and use data insights to continuously optimize marketing campaigns.
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