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Digital Marketing Specialist – E-commerce
Movado
Dubai, UAE
Full Time
Senior
1 months ago
Digital MarketingPerformance MarketingSEOPaid MediaAmazon AdvertisingData Analysis
Free
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Digital MarketingPerformance MarketingSEO
About the Role
Movado seeks a Digital Marketing Specialist to lead e-commerce marketing initiatives for 3rd party sales, focusing on performance marketing, brand awareness, and campaign optimization across channels like Amazon.
Key Skills for This Role
Digital MarketingPerformance MarketingSEOPaid MediaAmazon AdvertisingData Analysis
Responsibilities
- Develop and execute marketing strategies aligned with business goals
- Develop and manage digital and offline marketing campaigns across e commerce customers
- Choose appropriate ad types: Sponsored Products, Sponsored Brands, Sponsored Display
- Work with creative and content teams to develop brand pages and product guides
- Perform in depth keyword research and optimize product listings
- Continuously optimize campaigns: adjust bids, pause low performers, add negative keywords
- Track and analyze key metrics such as traffic sources, conversion rates, CAC, and ROI
- Generate regular performance reports and use data insights to optimize campaigns
- Allocate and manage advertising budgets across campaigns and product categories
- Collaborate with sales manager and customers’ marketing teams on marketing plans
Requirements
- Master’s degree in marketing or business
- 4–6 years of digital marketing experience, with at least 2 4 years focused on B2B or e commerce
- Experience with B2B e commerce customers (e.g., Amazon, Namshi, Noon)
- Extensive experience within digital advertising with Amazon
- Proficiency with Amazon advertising tools – including running campaigns and invoicing
- Excellent copywriting, communication, and project management skills
- Data driven mindset with ability to draw actionable insights from complex data
Full Job Posting
Overview
- We are seeking a strategic and data driven Digital Marketing Specialist – E commerce to lead digital marketing initiatives that grow our 3rd Party E commerce Sales.
- The ideal candidate will have a deep understanding of e commerce buying behaviour in the Middle East, digital marketing tools, and e commerce platforms.
Key Responsibilities
- Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches, etc.).
- Develop and manage digital and offline marketing campaigns across e commerce customers – including paid media, SEO, social, on site, CRM.
- Choose the appropriate ad types: Sponsored Products, Sponsored Brands, Sponsored Display.
- Define targeting approach: manual vs. automatic, broad/phrase/exact match, product targeting, etc.
- Work with creative and content teams to develop brand pages, product guides.
- Ensure the online catalog is accurate, up to date, and merchandised for end consumer needs.
- Perform in depth keyword research using tools provided by customers.
- Optimize product listings with relevant keywords for organic and paid synergy.
- Structure campaigns properly by product type, match type, or goals.
- Continuously optimize campaigns: Adjust bids based on performance; Pause low performing keywords or SKUs; Increase bids on top performers; Add negative keywords.
- Track and analyse key metrics such as traffic sources, conversion rates, CAC, and ROI.
- Generate regular performance reports and use data insights to continuously optimize marketing campaigns.
Qualifications
- Master’s degree in marketing or business.
- 4–6 years of digital marketing experience, with at least 2 4 years focused on B2B or e commerce.
- Experience with B2B e commerce customers (e.g., Amazon, Namshi, Noon).
- Extensive experience within digital advertising with Amazon.
- Proficiency with Amazon advertising tools – including running campaigns and invoicing.
- Excellent copywriting, communication, and project management skills.
- Data driven mindset with the ability to draw actionable insights from complex data.
- Experience with account based marketing (ABM) strategies (preferred).
- Familiarity with wholesale pricing structures, purchase workflows, and B2B order management systems (preferred).
- Experience with hands on management of digital budgets (preferred).
- Knowledge of B2B marketplaces (e.g., Amazon, Namshi, Noon) is a plus.
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