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Digital Marketing Specialist – E-commerce
Movado Group, Inc
Dubai, UAE
Full Time
Mid
1 months ago
Digital MarketingE commercePaid MediaSEOSocial Media MarketingCRM
Free
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Digital MarketingE commercePaid Media
About the Role
Movado Group seeks a data-driven Digital Marketing Specialist to lead e-commerce marketing initiatives, including performance marketing, brand awareness campaigns, and optimization across digital channels.
Key Skills for This Role
Digital MarketingE commercePaid MediaSEOSocial Media MarketingCRM
Responsibilities
- Develop and execute marketing strategies aligned with business goals (sales, visibility, new product launches)
- Develop and manage digital and offline marketing campaigns across e commerce customers including paid media, SEO, social, on site, CRM
- Choose appropriate ad types: Sponsored Products, Sponsored Brands, Sponsored Display
- Work with creative and content teams to develop brand pages and product guides
- Perform in depth keyword research and optimize product listings
- Continuously optimize campaigns: adjust bids, pause low performing keywords, add negative keywords
- Track and analyze key metrics such as traffic sources, conversion rates, CAC, and ROI
- Generate regular performance reports and use data insights to optimize campaigns
- Allocate and manage advertising budgets across campaigns and product categories
- Collaborate with sales manager and customers' marketing teams on marketing plans
Requirements
- Master's degree in marketing or business
- 4 6 years of digital marketing experience, with at least 2 4 years focused on B2B or e commerce
- Experience with B2B e commerce customers (e.g., Amazon, Namshi, Noon)
- Proficiency with Amazon advertising tools
- Data driven mindset with ability to draw actionable insights from complex data
- Excellent copywriting, communication, and project management skills
Full Job Posting
Job Overview
- Seeking a strategic and data driven Digital Marketing Specialist – E commerce to lead digital marketing initiatives that grow 3rd Party E commerce Sales
- Role includes developing and executing performance marketing strategies and brand awareness campaigns
Digital Marketing Strategy & Execution
- Develop and execute marketing strategies aligned with business goals
- Develop and manage digital and offline marketing campaigns across e commerce customers
- Choose appropriate ad types: Sponsored Products, Sponsored Brands, Sponsored Display
- Define targeting approach: manual vs. automatic, broad/phrase/exact match, product targeting
Content & Campaign Management
- Work with creative and content teams to develop brand pages, product guides
- Ensure online catalog is accurate, up to date, and merchandised
- Perform in depth keyword research using tools provided by customers
- Optimize product listings with relevant keywords
- Structure campaigns properly by product type, match type, or goals
- Continuously optimize campaigns: adjust bids, pause low performing keywords, add negative keywords
Analytics & Reporting
- Track and analyze key metrics such as traffic sources, conversion rates, CAC, and ROI
- Generate regular performance reports and use data insights to optimize campaigns
- Monitor competitive landscape and digital trends
- Track key performance metrics: ACoS, ROAS, CTR, CVR
- Generate weekly/monthly reports to evaluate campaign health and ROI
- Identify trends, opportunities, and areas to cut waste or scale
Budget Management
- Allocate and manage advertising budgets across campaigns and product categories
- Monitor daily spend to avoid overspending and maintain profitability
- Adjust budget allocation based on product seasonality, inventory, or lifecycle stage
Cross functional Collaboration
- Collaborate with sales manager and customers' marketing teams on marketing plans
- Obtain regular approvals from brand marketing principals on brand campaigns
- Partner with B2B customers' marketing teams as needed
- Work closely with E commerce/Sales Managers to align ads with pricing, promotions, and inventory
Qualifications
- Master's degree in marketing or business
- 4 6 years of digital marketing experience, with at least 2 4 years focused on B2B or e commerce
- Experience with B2B e commerce customers (e.g., Amazon, Namshi, Noon)
- Extensive experience within digital advertising with Amazon
- Proficiency with Amazon advertising tools
- Excellent copywriting, communication, and project management skills
- Data driven mindset with ability to draw actionable insights from complex data
Preferred Qualifications
- Experience with account based marketing (ABM) strategies
- Familiarity with wholesale pricing structures, purchase workflows, and B2B order management systems
- Experience with hands on management of digital budgets
- Knowledge of B2B marketplaces (e.g., Amazon, Namshi, Noon) is a plus
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