Digital Marketing Specialist
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Key skills for this role
About the Role
Royal Creation Technical Services LLC is hiring a Digital Marketing Specialist to plan, execute, and optimize online campaigns. The role requires 2+ years of experience, proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools, and strong analytical and communication skills.
Key Skills for This Role
Responsibilities
- Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, social media, email, and display advertising
- Optimize website content for search engines and manage pay per click (PPC) campaigns to drive targeted traffic
- Create and manage content across social media platforms to engage audiences and increase followers
- Collaborate with the content team to create engaging and relevant content for blogs, videos, infographics, and other digital formats
- Monitor and analyze campaign performance using tools like Google Analytics, providing insights and recommendations for improvement
- Develop email marketing campaigns to nurture leads, promote products/services, and retain customers
- Ensure all digital marketing efforts align with the company's brand voice and messaging
- Stay updated on industry trends and analyze competitors to identify new opportunities
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 2+ years of experience in digital marketing or a similar role
- Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs)
- Strong understanding of SEO/SEM, social media platforms, and email marketing strategies
- Excellent written and verbal communication skills
- Analytical mindset with ability to interpret data and derive actionable insights
- Creativity and attention to detail in designing campaigns and crafting content
- Ability to manage multiple projects and meet deadlines in a fast paced environment
Full Job Posting
Overview
- We are seeking a results driven Digital Marketing Specialist to join our dynamic marketing team.
- The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns to increase brand awareness, drive website traffic, and generate leads.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, social media, email, and display advertising.
- Optimize website content for search engines and manage pay per click (PPC) campaigns to drive targeted traffic.
- Create and manage content across social media platforms to engage audiences and increase followers.
- Collaborate with the content team to create engaging and relevant content for blogs, videos, infographics, and other digital formats.
- Monitor and analyze campaign performance using tools like Google Analytics, providing insights and recommendations for improvement.
- Develop email marketing campaigns to nurture leads, promote products/services, and retain customers.
- Ensure all digital marketing efforts align with the company's brand voice and messaging.
- Stay updated on industry trends and analyze competitors to identify new opportunities.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in digital marketing or a similar role.
- Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs).
- Strong understanding of SEO/SEM, social media platforms, and email marketing strategies.
- Excellent written and verbal communication skills.
- Analytical mindset with ability to interpret data and derive actionable insights.
- Creativity and attention to detail in designing campaigns and crafting content.
- Ability to manage multiple projects and meet deadlines in a fast paced environment.
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