Digital Marketing Specialist
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Key skills for this role
About the Role
Key Job Duties and Responsibilities: Lead Generation & Performance Marketing (High Priority): Develop and execute paid advertising campaigns on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads to drive leads for visa services.
Key Skills for This Role
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Key Job Duties And Responsibilities
- **Lead Generation & Performance Marketing (High Priority):**
- Develop and execute paid advertising campaigns on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads to drive leads for visa services.
- Optimize Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) in real-time.
- Manage LinkedIn Ads targeting professionals for skilled immigration or second citizenship programs.
- **Social Media Management & Content Creation:**
- Manage social media handles (Instagram, LinkedIn, TikTok) to increase brand engagement.
- Create compelling, trust-building content such as client testimonials, Reels explaining visa processes, and live Q&A sessions.
- Utilize tools like Canva and Adobe Illustrator for designing marketing collateral.
- **SEO & Local Visibility:**
- **Perform Search Engine Optimization (SEO) to improve website rankings for competitive keywords like "immigration consultants Dubai," "Canada visa agents," or "second citizenship".**
- Manage and optimize Google Business Profile to attract local clients.
- Implement multilingual SEO strategies, particularly creating high-ranking content.
• Lead Nurturing & CRM Management
- **Run email marketing campaigns and automated WhatsApp marketing to nurture potential clients through the sales funnel.**
- **Monitor online sentiment and handle reviews (Google Reviews) to maintain high trust levels.**
- Proactively identify potential reputational issues and flag them. xntric.ae +9**Required Skills and Qualifications in 2026:**
- **Experience:** 2–3 years in digital marketing, preferably within the immigration, legal, or high-value services sector in the UAE.
- **AI Proficiency:** Hands-on experience with AI tools for content generation and ad optimization.
- **Analytical Skills:** Ability to generate detailed reports on ROI, lead quality, and website traffic.
- **Technical Skills:** Knowledge of WordPress (for landing pages), Google Analytics, and Meta Ads Manager. futuredigital.ae +5
Key Performance Indicators (Kpis)
- Number of Qualified Leads generated per month.
- Cost per Lead (CPL) and Conversion Rate.
- Social Media Engagement Rate.
- Organic website traffic increase.
- Pay: AED3,500.00 - AED5,000.00 per month
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