{bc}
indeed

Digital Marketing Specialist

The Canadian Residency Services
Dubai, UAE
Fulltime
Mid-Senior
AED 3,500/month
2 months ago
CPACRMGitGoogle AdsMeta AdsSAP
Free

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Key Job Duties And Responsibilities

  • **Lead Generation & Performance Marketing (High Priority):**
  • Develop and execute paid advertising campaigns on Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads to drive leads for visa services.
  • Optimize Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) in real-time.
  • Manage LinkedIn Ads targeting professionals for skilled immigration or second citizenship programs.
  • **Social Media Management & Content Creation:**
  • Manage social media handles (Instagram, LinkedIn, TikTok) to increase brand engagement.
  • Create compelling, trust-building content such as client testimonials, Reels explaining visa processes, and live Q&A sessions.
  • Utilize tools like Canva and Adobe Illustrator for designing marketing collateral.
  • **SEO & Local Visibility:**
  • **Perform Search Engine Optimization (SEO) to improve website rankings for competitive keywords like "immigration consultants Dubai," "Canada visa agents," or "second citizenship".**
  • Manage and optimize Google Business Profile to attract local clients.
  • Implement multilingual SEO strategies, particularly creating high-ranking content.

• Lead Nurturing & CRM Management

  • **Run email marketing campaigns and automated WhatsApp marketing to nurture potential clients through the sales funnel.**
  • **Monitor online sentiment and handle reviews (Google Reviews) to maintain high trust levels.**
  • Proactively identify potential reputational issues and flag them. xntric.ae +9**Required Skills and Qualifications in 2026:**
  • **Experience:** 2–3 years in digital marketing, preferably within the immigration, legal, or high-value services sector in the UAE.
  • **AI Proficiency:** Hands-on experience with AI tools for content generation and ad optimization.
  • **Analytical Skills:** Ability to generate detailed reports on ROI, lead quality, and website traffic.
  • **Technical Skills:** Knowledge of WordPress (for landing pages), Google Analytics, and Meta Ads Manager. futuredigital.ae +5

Key Performance Indicators (Kpis)

  • Number of Qualified Leads generated per month.
  • Cost per Lead (CPL) and Conversion Rate.
  • Social Media Engagement Rate.
  • Organic website traffic increase.
  • Pay: AED3,500.00 - AED5,000.00 per month

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