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Digital Marketing Specialist
Cool & Cool - ABC International Ltd.
Dubai, UAE
Full Time
Entry
Onsite
6 days ago
Social media marketingDigital marketingWeb analyticsContent creationCampaign optimizationGoogle Analytics
Free
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Social media marketingDigital marketingWeb analytics
About the Role
Cool & Cool, a leading UAE FMCG brand, seeks a Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns. The role involves managing social media, creating content, and analyzing performance.
Key Skills for This Role
Social media marketingDigital marketingWeb analyticsContent creationCampaign optimizationGoogle Analytics
Responsibilities
- Plan, execute, and optimize digital marketing campaigns to strengthen brand presence
- Manage social media channels, create and schedule content
- Monitor online campaigns and analyze performance using web analytics tools
- Collaborate with internal teams to align digital initiatives with overall marketing strategies
- Coordinate online promotions and ensure consistent brand messaging across platforms
- Stay current with digital trends and identify opportunities for growth
- Prepare regular performance reports and recommendations
Requirements
- Strong social media marketing and online marketing skills
- Solid digital marketing expertise including campaign planning, execution, and optimization
- Web analytics skills to track, interpret, and report on digital performance
- Excellent communication skills
- Bachelor's degree in Marketing, Business, Communications, or related field
- Proficiency with digital tools such as Google Analytics and social media management tools
Full Job Posting
Company Description
- Cool & Cool, marketed by ABC International Ltd., is a leading UAE based FMCG brand recognized for premium, reliable products across Mother & Baby Care, Skin Care, Personal Care, Convenient Wipes, Paper, and Detergents.
- Established in 2004, Cool & Cool has grown its market presence to over 25 countries.
- ABC International Ltd., founded in the United Kingdom in 1992 and part of the ABC Group, is one of the largest manufacturers of paper and hygiene products in the Gulf region.
Role Description
- The Digital Marketing Specialist is a full time, on site position based in Dubai, United Arab Emirates.
- Responsible for planning, executing, and optimizing digital marketing campaigns to strengthen Cool & Cool’s brand presence and drive engagement across international markets.
- Daily activities include managing social media channels, creating and scheduling content, monitoring online campaigns, and analyzing performance using web analytics tools.
- Collaborate with internal teams to align digital initiatives with overall marketing strategies, coordinate online promotions, and ensure consistent brand messaging across platforms.
- Stay current with digital trends, identify opportunities for growth, and prepare regular performance reports and recommendations.
Qualifications
- Strong Social Media Marketing and Online Marketing skills.
- Solid Digital Marketing expertise, including campaign planning, execution, and optimization across multiple platforms.
- Web Analytics skills to track, interpret, and report on digital performance and user behavior.
- Excellent Communication skills for effective collaboration, content creation, and stakeholder engagement.
- Relevant experience in FMCG or consumer brands, especially within the Middle East region, is beneficial.
- Proficiency with key digital tools and platforms (e.g., Google Analytics, social media management tools, advertising dashboards) is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Strong analytical mindset, attention to detail, and ability to work in a fast paced environment.
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