Digital Marketing Specialist
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About the Role
AL WAFA TRADING COMPANY is a Qatar-based diversified trading firm operating across versatile sectors including construction materials, building hardware, FMCG, industrial supplies, and household goods.
Key Skills for This Role
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Overview
**AL WAFA TRADING COMPANY** is a Qatar-based diversified trading firm operating across versatile sectors including construction materials, building hardware, FMCG, industrial supplies, and household goods.
Key Responsibilities
- Manage PPC campaigns (Google Ads, Bing), display, and paid social (Meta, LinkedIn).
- Run SEO strategy: on-page, technical, and link-building; monitor rankings and organic traffic.
- Create and optimise content for website, email, social, and landing pages; A/B test creatives and CTAs.
- Manage email marketing and automation (segmentation, drip campaigns, performance tracking).
- Track and report KPIs (CAC, LTV, CTR, conversion rates, ROAS) using Google Analytics and BI tools.
- Collaborate with design, content, and product teams; manage external agencies and vendors.
- Maintain marketing tech stack (GA4, Tag Manager, CRM, ad accounts) and ensure tracking accuracy.
- Budget management and campaign optimisation for ROI.
Qualifications
- 2–4+ years digital marketing experience; agency or in-house experience preferred.
- Hands-on with Google Ads, Meta Ads Manager, GA4, SEO tools (Ahrefs/SEMrush), and email platforms (Mailchimp/HubSpot).
- Strong analytical skills, Excel/BI proficiency, and A/B testing experience.
- Excellent copywriting and communication skills.
- Degree in Marketing/Business or equivalent experience; certifications (Google Ads, GA) preferred.
- Working conditions
- Location: Doha, Qatar — on-site or hybrid per company policy.
- Reports to Marketing Manager/Head of Growth.
- نوع الوظيفة: دوام كامل
- الراتب المدفوع: QAR٢٠٫٥٠ لكل ساعة
- عدد الساعات المتوقع: 40 في الأسبوع
- موقع العمل: بشكل شخصي
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