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naukri

Digital Marketing Specialist

LUMIRA REAL ESTATE L.L.C
Ajman, UAE
Entry
3 months ago
PPCGoogle AnalyticsContent MarketingDigital Campaign ManagerOnline Marketing SpecialistContent Marketing Strategist
Free

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Key skills for this role

PPCGoogle AnalyticsContent Marketing
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Overview

  • Plan, develop, and execute comprehensive digital marketing strategies across all platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, Snapchat, and Twitter/X.
  • Manage and optimize

Meta Ads (Facebook & Instagram)

  • campaigns — including audience targeting, A/B testing, retargeting, and budget optimization for real estate lead generation.
  • Create, manage, and optimize

Google Ads

  • campaigns — Search, Display, YouTube, and Performance Max — with a focus on maximizing ROI.
  • Run

Pay-Per-Click (Ppc)

  • advertising campaigns across multiple platforms, monitor performance metrics, and report on KPIs regularly.
  • Generate high-quality, qualified leads for real estate properties — residential, commercial, and off-plan — using targeted digital funnels and landing pages.
  • Produce and edit professional
  • marketing videos
  • for property showcases, reels, shorts, ads, and brand storytelling using tools like Premiere Pro, After Effects, or CapCut.
  • Design visually compelling
  • social media posts, banners, brochures, and ad creatives
  • using Photoshop, Illustrator, Canva, or similar tools.
  • Handle
  • photo editing and enhancement
  • of property images for listings, posts, and campaigns.
  • Manage and grow the company's social media presence — create content calendars, schedule posts, engage with audiences, and grow organic following.
  • Build and manage
  • paid social media campaigns
  • from start to finish — strategy, creative, targeting, launch, monitoring, and reporting.
  • Conduct keyword research, SEO optimization, and content planning to improve organic search visibility for the company website and property listings.
  • Set up and manage
  • CRM integration
  • with ad platforms to track leads, nurture pipelines, and attribute conversions accurately.
  • Analyze campaign performance using
  • Google Analytics, Meta Business Suite, and other analytics tools
  • — prepare detailed reports with actionable insights.
  • Stay updated on the latest trends, algorithm changes, and best practices across all digital and social media platforms.
  • Coordinate with the sales team to align marketing campaigns with property launches, promotions, and sales targets.

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