linkedin
Digital Marketing Specialist
ADRES
Abu Dhabi Emirate, UAE
Full Time
Senior
6 days ago
Meta AdsGoogle AdsTikTok AdsSnapchat AdsGoogle Tag ManagerCRM
Free
Job Fit Check
Base Career helps you apply smarter for this job.
?%
Ready to ScanKey skills for this role
Meta AdsGoogle AdsTikTok Ads
About the Role
ADRES is looking for a Digital and Performance Marketing Specialist to manage all digital marketing channels across its ventures, including ThinkProp. The role requires 4-6 years of specialized experience in digital marketing, expertise in paid social, SEM, display, email marketing, and CRM, and a data-driven mindset.
Key Skills for This Role
Meta AdsGoogle AdsTikTok AdsSnapchat AdsGoogle Tag ManagerCRM
Responsibilities
- Design and execute lead generation campaigns on Meta with lowest CPL and highest conversion rates
- Develop, execute, and manage high intent advertising campaigns across Google Search Ads and other search engines
- Co plan and manage retargeting campaigns using Google Display Network and third party programmatic platforms
- Develop and manage high impact video advertising campaigns on TikTok and Snapchat
- Track and monitor lead qualification daily across all channels within the CRM
- Execute and optimize email marketing campaigns including newsletters and segmented nurturing flows
- Identify opportunities to integrate AI and automation tools to accelerate deliverables
- Manage setup, verification, and maintenance of tracking codes on Google Tag Manager and conversion pixels
- Develop and implement holistic SEO strategies including technical on page and off page optimization
Requirements
- Bachelor's degree in Marketing, Business, Digital Media, or related field
- Minimum 4 6 years of specialized experience in digital marketing roles, preferably in real estate, PropTech, education, or professional services
- Strong working knowledge of CRM software, integrations, and marketing automation
- Highly analytical, data driven mindset with exceptional attention to detail
- Excellent project management and communication skills
- Proven ability to manage multi channel budgets efficiently
- Experience with MoEngage, CleverTap, or Infobip automation platforms
- Experience with SendGrid email setup and domain authentication
- Experience using Sprinklr or Hootsuite for social media management
- Strong understanding of UTMs, attribution models, and conversion tracking
- Experience with WhatsApp automation journeys
- Knowledge of ASO (App Store Optimization)
Full Job Posting
Role Overview
- We are looking for a Digital and Performance Marketing Specialist to join our marketing team in a dynamic PropTech and real estate training environment.
- The role is crucial for generating qualified leads, enhancing brand awareness, and ensuring integration between marketing technology and sales operations.
Key Responsibilities
- Paid Social Meta: Design and execute lead generation campaigns with lowest CPL and highest conversion rates.
- Paid Search and SEM: Develop, execute, and manage high intent advertising campaigns across Google Search Ads and other search engines.
- Display and Programmatic: Co plan and manage retargeting campaigns using Google Display Network and third party platforms.
- Paid Social TikTok and Snapchat: Develop and manage high impact video advertising campaigns.
- Lead Management and CRM: Track and monitor lead qualification daily across all channels within the CRM.
- Email Marketing: Execute and optimize intelligent email marketing campaigns including newsletters and nurturing flows.
- AI Tools, Automation, and Integrations: Identify opportunities to integrate AI and automation tools.
- Analytics and Reporting: Manage tracking codes and develop comprehensive reports and dashboards.
- SEO and Content: Develop and implement holistic SEO strategies and collaborate on content creation.
Required Technical Skills and Qualifications
- Bachelor's degree in Marketing, Business, Digital Media, or related field.
- Minimum 4 6 years of specialized experience in digital marketing roles.
- Strong working knowledge of CRM software, integrations, and marketing automation.
- Highly analytical, data driven mindset with exceptional attention to detail.
- Excellent project management and communication skills.
- Proven ability to manage multi channel budgets efficiently.
- Experience with MoEngage, CleverTap, or Infobip automation platforms.
- Experience with SendGrid email setup and domain authentication.
- Experience using Sprinklr or Hootsuite for social media management.
- Strong understanding of UTMs, attribution models, and conversion tracking.
- Experience with WhatsApp automation journeys.
- Knowledge of ASO (App Store Optimization).
About ADRES and ThinkProp
- ADRES is a leading UAE based PropTech and AI venture builder supporting digital transformation in real estate.
- ThinkProp is an ADRES company and the UAE's first government accredited real estate training institute.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career