Digital Marketing Specialist

Role Overview

Responsibilities

• Plan, execute, and optimize online campaigns.
• Manage social media channels and draft posts.
• Create digital content such as posts, newsletters, and basic graphics.
• Coordinate campaign calendars.
• Monitor web analytics and track performance metrics.
• Prepare simple reports to inform strategy and improvements.
• Collaborate with researchers and lab leadership to translate technical work into accessible messages.
• Maintain consistent, professional communication across digital platforms.

Qualifications

• Demonstrated social media marketing and online marketing skills.
• Strong digital marketing and web analytics abilities.
• Excellent written and visual communication skills for diverse audiences.
• Experience creating digital content and using common marketing or scheduling tools.
• Familiarity with academic, healthcare, or technology environments and interest in AI and medical imaging are beneficial.
• Ability to work independently, manage multiple tasks, and meet deadlines with minimal supervision.
• Relevant marketing, communications, or digital media coursework or degree, or equivalent practical experience, is acceptable.

Workplace

• The role is fully remote.