indeed

Digital Marketing Specialist

OKSA DEVELOPER

Dubai, UAE

Onsite

AED 5,000/month

Discovered 1 weeks ago

Digital marketingLanding page developmentConversion rate optimizationA/B testingWordPressContent management systems

Free

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Key skills for this role

Digital marketingLanding page developmentConversion rate optimization

The Digital Marketing Specialist will support lead generation and digital marketing activity for a UAE real estate business.

The role covers landing pages, websites, CRM integrations, email and WhatsApp campaigns, analytics, tracking, and continuous optimization.

Design, develop, and optimize landing pages to improve user experience and maximize lead conversion rates.
Conduct A/B testing on landing pages, analyze performance, and implement optimization changes.
Handle technical website updates and edits in alignment with marketing campaigns and lead-generation goals.
Ensure website functionality, SEO structure, usability, and performance meet industry standards for UAE real estate prospects.
Manage the CMS, such as WordPress, and perform backend maintenance.

Launch lead-generation campaigns and implement tracking mechanisms for accurate lead capture and reporting.
Integrate website forms and landing pages with CRM tools such as Salesforce, HubSpot, or Bitrix24.
Collaborate with the Digital Marketing Manager to refine lead qualification and ensure accurate lead flow and tracking.

Develop and execute email and WhatsApp campaigns using audience segmentation, content personalization, and message scheduling.
Analyze email and WhatsApp campaign performance and adjust activity to improve engagement and conversion.
Ensure email and WhatsApp marketing activity complies with UAE-specific regulations.

Set up and monitor digital analytics tools such as Google Analytics and Google Tag Manager.
Implement tracking codes, UTMs, and pixels on digital assets to monitor user behavior and conversions accurately.
Provide data-driven insights to the marketing team and highlight areas for improvement and optimization.

Stay updated on digital marketing tools, trends, and best practices within the UAE real estate sector.
Suggest tools, technologies, and strategies that can improve lead generation and digital marketing efficiency.

A bachelor’s degree in marketing, communications, or a related field is required.
A minimum of 3 years of digital marketing experience within the UAE real estate sector, specifically in lead generation, is required.
Strong knowledge of paid advertising platforms is required.
Familiarity with website analytics and advertising performance tools is listed as a candidate qualification.
An excellent understanding of digital marketing trends, SEO, and SEM is required.