Digital Marketing Specialist
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Key skills for this role
Role Overview
Manage and execute digital marketing activities across multiple platforms and campaigns.
The role covers paid advertising, SEO, AEO, GEO, website management, content, analytics, and lead generation.
Healthcare or dental industry experience is considered a strong advantage.
Key Skills for This Role
Full Job Posting
About the role
Manage and execute digital marketing activities across multiple platforms and campaigns.
The role covers paid advertising, SEO, AEO, GEO, website management, content, analytics, and lead generation.
Healthcare or dental industry experience is considered a strong advantage.
Performance marketing
- Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
- Manage multiple advertising accounts and campaign types.
- Monitor budgets, CPL, conversion rates, lead quality, ROI, and ROAS.
- Scale successful campaigns while maintaining performance.
- Coordinate with sales and reception teams to improve lead quality and targeting.
SEO, AEO, and GEO
- Develop SEO strategies covering keyword research, competitor analysis, on-page SEO, and technical SEO.
- Improve organic rankings, traffic, visibility, and conversions.
- Develop AEO strategies for answer-engine visibility.
- Implement GEO strategies for AI-powered search and discovery.
- Manage SEO content for blogs, landing pages, service pages, and location-based content.
- Monitor Search Console, Analytics, rankings, organic traffic, and other SEO metrics.
- Identify and resolve technical and on-page SEO issues.
Websites and content
- Manage and maintain company websites and landing pages.
- Make basic website updates, content changes, landing-page modifications, and technical improvements.
- Work with developers when advanced development support is required.
- Research, write, edit, and optimize SEO-friendly blog content.
- Create content briefs and website content based on search intent and target keywords.
- Coordinate with designers, video editors, and other team members when required.
Lead generation and reporting
- Generate high-quality leads and analyze lead sources and conversion performance.
- Track the journey from advertisement to lead, qualified lead, and conversion.
- Identify lead-handling issues and recommend improvements.
- Prepare regular digital marketing performance reports.
- Track spend, impressions, clicks, CTR, CPC, CPL, conversion rate, lead quality, and ROI or ROAS.
- Present actionable insights and recommendations to management.
Required experience
- At least 4 years of professional digital marketing experience.
- At least 2 years of UAE digital marketing experience is mandatory.
- At least 2 years of hands-on paid advertising experience.
- At least 4 years of SEO experience.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing multiple advertising accounts and campaigns.
- Strong knowledge of SEO, AEO, and GEO.
Technical requirements
- Working knowledge of HTML, CSS, PHP, and JavaScript is required.
- Experience with website and landing-page management.
- Knowledge of domains, DNS, hosting, SSL, cPanel, and basic website or server management.
- Healthcare or dental industry experience is considered an advantage.
Location
- The stated location is Ras Al Khaimah, UAE.
Source completeness
The provided description ends mid-sentence after the technical requirements section.
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