Digital Marketing/Social Media Executive-Bilingual
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Key skills for this role
About the Role
INDEX Media UAE seeks a Digital Marketing/Social Media Executive to manage social media strategies across its holding and subsidiaries. The role involves content creation, paid ad campaigns, audience engagement, and performance analysis.
Key Skills for This Role
Responsibilities
- Implement and execute social media strategy across INDEX Holding and subsidiaries
- Manage and grow company presence on Facebook, Twitter, LinkedIn, and other networks
- Create, curate, and publish engaging content including posts, videos, and promotional materials
- Plan and execute innovative social media campaigns aligned with business goals
- Manage and optimize social media advertising budgets
- Monitor trends and stay updated on social media developments
- Track, analyze, and report on social media performance
- Conduct market research and competitor analysis
- Engage with audiences in real time by responding to comments and messages
- Coordinate and schedule content across multiple subsidiaries
Requirements
- Bachelor's degree in Marketing or relevant discipline
- Minimum 3 years of digital marketing and social media experience
- Experience in content creation, publishing, and management
- Creative thinker with strong content ideation skills
- Basic knowledge of HTML, CMS, and design principles
- Background in digital marketing, advertising, PR, or related field
- Strong understanding of social media platforms, tools, and best practices
Full Job Posting
Job Summary
- The Digital Marketing cum Social Media Executive manages and executes social media strategies to enhance brand visibility, engagement, and growth across INDEX Holding and its subsidiaries.
Roles and Responsibilities
- Implement and execute the social media strategy across INDEX Holding and its subsidiaries
- Manage and grow the company’s presence across platforms such as Facebook, Twitter, LinkedIn, and other relevant social networks
- Create, curate, and publish engaging content including posts, videos, and promotional materials
- Plan and execute innovative social media campaigns aligned with business goals
- Manage and optimize social media advertising budgets
- Monitor trends and stay updated on developments in the social media landscape
- Build and maintain relationships with social media platform representatives
- Track, analyze, and report on the performance of social media activities
- Conduct market research and competitor analysis to identify opportunities
- Engage with audiences in real time by responding to comments, messages, and conversations
- Monitor user generated content to identify risks and opportunities
- Coordinate and schedule content across multiple subsidiaries with high content volume
Skills and Qualifications
- Bachelor's degree in Marketing or a relevant discipline
- Minimum of 3 years of digital marketing and social media experience
- Experience in content creation, publishing, and management
- Creative thinker with strong content ideation skills
- Basic knowledge of HTML, CMS, and design principles
- Background in digital marketing, advertising, PR, or related field
- Strong understanding of social media platforms, tools, and best practices
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