Digital Marketing & SEO Analyst (AI SEO & Organic Growth)
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Key skills for this role
About the Role
Lightspeed General Trading is looking for a Digital Marketing & SEO Analyst with 3+ years of experience to improve organic visibility and drive traffic. The role requires expertise in SEO, AI-driven search optimization, and tools like Google Analytics, Ahrefs, and SEMrush.
Key Skills for This Role
Responsibilities
- Develop and execute SEO strategies to improve organic rankings and website traffic
- Perform keyword research, competitor analysis, and content gap analysis
- Optimize on page SEO, technical SEO, and website structure
- Monitor and improve website performance using Google Search Console, Google Analytics, and SEO tools
- Create and optimize content for search engines and AI powered search platforms
- Implement AI SEO strategies for visibility in ChatGPT, Gemini, Claude, Perplexity, and other AI search experiences
- Conduct backlink analysis and link building campaigns
- Track rankings, traffic, conversions, and SEO KPIs
- Collaborate with content, development, and marketing teams to implement SEO recommendations
- Manage local SEO and Google Business Profile optimization
- Prepare regular performance reports and actionable insights
Requirements
- 3+ years of experience in SEO and digital marketing
- Strong understanding of Technical SEO, On Page SEO, and Off Page SEO
- Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools
- Knowledge of AI SEO, Generative Engine Optimization (GEO), and LLM optimization strategies
- Understanding of schema markup, structured data, and website indexing
- Experience with WordPress, CMS platforms, and SEO plugins
- Strong analytical and reporting skills
- Excellent written and verbal communication skills
Full Job Posting
About the Role
- Looking for a Digital Marketing & SEO Analyst with strong expertise in SEO, content strategy, and AI driven search optimization.
- Responsible for improving organic visibility, driving qualified traffic, and optimizing content for traditional and AI search platforms.
Key Responsibilities
- Develop and execute SEO strategies to improve organic rankings and website traffic.
- Perform keyword research, competitor analysis, and content gap analysis.
- Optimize on page SEO, technical SEO, and website structure.
- Monitor and improve website performance using Google Search Console, Google Analytics, and SEO tools.
- Create and optimize content for search engines and AI powered search platforms.
- Implement AI SEO strategies for visibility in ChatGPT, Gemini, Claude, Perplexity, and other AI search experiences.
- Conduct backlink analysis and link building campaigns.
- Track rankings, traffic, conversions, and SEO KPIs.
- Collaborate with content, development, and marketing teams to implement SEO recommendations.
- Manage local SEO and Google Business Profile optimization.
- Prepare regular performance reports and actionable insights.
Requirements
- 3+ years of experience in SEO and digital marketing.
- Strong understanding of Technical SEO, On Page SEO, and Off Page SEO.
- Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools.
- Knowledge of AI SEO, Generative Engine Optimization (GEO), and LLM optimization strategies.
- Understanding of schema markup, structured data, and website indexing.
- Experience with WordPress, CMS platforms, and SEO plugins.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
Preferred Skills
- Experience with AI content optimization tools.
- Knowledge of HTML, CSS, and basic JavaScript.
- Experience with local SEO and Google Business Profile management.
- Familiarity with llms.txt, structured data, and AI search optimization techniques.
Compensation
- Pay: AED 4,000 AED 6,000 per month.
Work Location
- In person
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