Digital Marketing Manager / Marketing Director

Role Description

Strategy and Campaigns

• Develop marketing strategies aligned with organizational objectives.
• Oversee campaigns across search, social media, email, content, websites, digital advertising, and other online platforms.
• Establish marketing priorities, campaign plans, and content initiatives.
• Coordinate marketing activities with creative, content, sales, product, commercial, and other internal teams.
• Manage digital campaigns from planning and execution through optimization and performance review.

Performance and Insights

• Define performance indicators and analyze campaign results.
• Identify opportunities and make data-informed recommendations to improve reach, engagement, conversion, and marketing effectiveness.
• Monitor industry developments, competitor activity, audience behavior, and emerging digital trends.
• Translate market insights into practical marketing initiatives supporting growth and brand development.

Content and Brand

• Oversee content and communication strategies that strengthen brand awareness and audience relationships.
• Develop editorial calendars, coordinate creative assets, manage social media activities, and support thought leadership initiatives.
• Ensure messaging remains relevant and consistent across digital touchpoints.
• Provide strategic leadership for market positioning, brand development, customer acquisition strategies, investment decisions, and broader marketing planning.

Stakeholder and Resource Management

• Manage external agencies, creative partners, technology providers, and other marketing stakeholders.
• Set objectives, coordinate deliverables, monitor performance, and ensure external activities meet agreed standards.
• Support budget planning and resource allocation based on business value and measurable outcomes.
• Develop marketing reports and executive presentations for relevant stakeholders.

Qualifications

• Bachelor's degree or equivalent qualification in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Strong understanding of digital marketing strategy and integrated marketing principles.
• Knowledge of SEO, SEM, social media, content marketing, email marketing, paid advertising, and digital analytics.
• Strong understanding of customer journeys, audience segmentation, brand positioning, and digital engagement.
• Excellent analytical and data interpretation skills.
• Strong strategic planning and campaign management abilities.

Capabilities

• Excellent written and verbal communication skills.
• Strong creative thinking and understanding of digital content and brand communication.
• Ability to manage multiple campaigns, projects, priorities, and deadlines.
• Strong leadership, stakeholder management, and cross-functional collaboration skills.
• Ability to communicate marketing strategies and performance clearly to senior stakeholders.
• Strong project management and organizational skills.
• Understanding of marketing budgets, performance metrics, and resource allocation.

Additional Qualifications

• Familiarity with Google Analytics, advertising platforms, CRM systems, marketing automation tools, CMS platforms, and social media management tools is beneficial.
• Experience working with creative agencies, media partners, or external marketing suppliers is an advantage.
• Strong commercial awareness and results-oriented mindset.
• Ability to balance creativity, customer needs, brand objectives, and business priorities.
• A proactive, innovative, adaptable, and strategic approach to marketing leadership.