Digital Marketing Manager

Role Overview

Work Arrangement

• The role is full-time and on-site, not remote.
• The description states that candidates must be based in Cairo and work from the company's office.
• The description lists Cairo, Egypt as the location.

Key Responsibilities

• Develop and execute the group-wide digital marketing strategy for the parent company and subsidiaries.
• Design and lead integrated campaigns tailored to each company, product, and audience.
• Manage paid campaigns across Google, LinkedIn, Meta, TikTok, Snapchat, and other platforms.
• Develop B2B demand-generation campaigns for corporate, government, education, and nonprofit sectors.
• Build and optimize acquisition funnels, landing pages, lead-generation campaigns, and lead-nurturing journeys.
• Align with business development and sales teams to convert leads into qualified opportunities.
• Manage advertising budgets and improve campaign performance using data and business priorities.
• Monitor CPL, CAC, ROAS, conversion rates, MQLs, SQLs, and marketing-generated pipeline.
• Conduct A/B testing across audiences, creatives, messaging, offers, and landing pages.
• Oversee tracking tools, advertising pixels, attribution, and analytics.
• Manage content calendars and consistent brand positioning.
• Prepare performance dashboards, management reports, and recommendations.

Qualifications and Experience

• At least five years of relevant digital marketing experience, including performance marketing and B2B marketing.
• Demonstrated success generating qualified leads, sales opportunities, and measurable returns through digital campaigns.
• Strong practical experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, TikTok Ads, and Snapchat Ads.
• Proficiency in GA4, Google Tag Manager, tracking pixels, marketing dashboards, and campaign attribution.
• Experience with CRM platforms, marketing automation, lead scoring, and sales-funnel management.
• Strong analytical, budgeting, reporting, and campaign-optimization skills.
• Excellent Arabic communication and copywriting skills, with good professional proficiency in English.
• Ability to manage multiple brands, campaigns, priorities, and stakeholders simultaneously.
• Strong understanding of the Saudi market and its digital audiences.

Preferred Experience

• Experience in education, training, consulting, digital products, or professional services is preferred.
• Experience with Account-Based Marketing and complex B2B sales cycles is preferred.
• Previous responsibility for marketing across a group of companies or multiple brands is preferred.

Employment and Compensation

• The employment type is full-time.
• The stated salary is approximately EGP 40,000 monthly, depending on experience, qualifications, and track record.

Application Materials

• Applicants should provide an updated CV and a portfolio or case studies showing managed campaigns and measurable results.
• Applicants should include current salary, salary expectations, and availability or notice period.