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Digital Marketing Manager
BUSINESS as NATURE
Dubai, UAE
Part Time
Manager
2 weeks ago
Digital Marketing StrategySEOSEMSocial Media MarketingEmail MarketingContent Marketing
Free
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Digital Marketing StrategySEOSEM
About the Role
BUSINESS as NATURE is looking for a strategic and performance-driven Digital Marketing Manager to lead digital marketing initiatives. The role involves developing and executing comprehensive digital marketing plans, managing campaigns across multiple channels, and using data-driven insights to optimize performance.
Key Skills for This Role
Digital Marketing StrategySEOSEMSocial Media MarketingEmail MarketingContent Marketing
Responsibilities
- Lead the development, execution, and optimization of digital marketing initiatives
- Develop and execute comprehensive digital marketing plans covering websites, search engines, social media, email marketing, content marketing, paid media, and other digital platforms
- Define campaign objectives, develop content strategies, coordinate cross channel campaigns, and ensure consistent brand messaging
- Monitor campaign performance, analyze customer behavior and market trends, and use data driven insights to optimize marketing activities
- Oversee SEO, SEM, paid advertising, marketing automation, CRM initiatives, conversion rate optimization, lead generation, customer lifecycle marketing, and web analytics
- Collaborate with product, sales, design, business development, and executive teams to align marketing initiatives with organizational objectives
- Manage marketing budgets, establish KPIs, evaluate new digital technologies, and oversee external agencies or vendors
- Drive continuous improvements in marketing processes, customer experience, and digital innovation
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, Public Relations, Journalism, or a related discipline
- Professional certification in Digital Marketing, Google Ads, Google Analytics, Meta Ads, SEO, SEM, Content Marketing, or related disciplines is an advantage
- Strong knowledge of digital marketing strategy, brand management, performance marketing, customer acquisition, and integrated marketing communications
- Familiarity with SEO, SEM, social media marketing, email marketing, CRM platforms, marketing automation systems, CMS, and web analytics tools
- Understanding of customer journey mapping, conversion optimization, lead generation, campaign performance measurement, and digital marketing KPIs
- Strong analytical, strategic thinking, and problem solving skills
- Excellent written, verbal, presentation, and stakeholder communication skills
- Proficiency in Microsoft Office applications
- Strong leadership, project management, and cross functional collaboration abilities
- Ability to analyze complex marketing data and translate insights into effective business strategies
- High level of creativity, adaptability, professionalism, and customer focused thinking
Full Job Posting
Role Description
- We are seeking a strategic, creative, and performance driven Digital Marketing Manager to lead digital marketing initiatives.
- This role is responsible for managing integrated digital marketing strategies across multiple online channels while leveraging data and technology to maximize campaign effectiveness and ROI.
Key Responsibilities
- Develop and execute comprehensive digital marketing plans covering websites, search engines, social media, email marketing, content marketing, paid media, and other digital platforms.
- Define campaign objectives, develop content strategies, coordinate cross channel campaigns, and ensure consistent brand messaging.
- Monitor campaign performance, analyze customer behavior and market trends, and use data driven insights to optimize marketing activities.
- Oversee SEO, SEM, paid advertising, marketing automation, CRM initiatives, conversion rate optimization, lead generation, customer lifecycle marketing, and web analytics.
- Collaborate with product, sales, design, business development, and executive teams to align marketing initiatives with organizational objectives.
- Manage marketing budgets, establish KPIs, evaluate new digital technologies, oversee external agencies or vendors, and drive continuous improvements.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, Public Relations, Journalism, or a related discipline.
- Professional certification in Digital Marketing, Google Ads, Google Analytics, Meta Ads, SEO, SEM, Content Marketing, or related disciplines is an advantage.
- Strong knowledge of digital marketing strategy, brand management, performance marketing, customer acquisition, and integrated marketing communications.
- Familiarity with SEO, SEM, social media marketing, email marketing, CRM platforms, marketing automation systems, CMS, and web analytics tools.
- Understanding of customer journey mapping, conversion optimization, lead generation, campaign performance measurement, and digital marketing KPIs.
- Strong analytical, strategic thinking, and problem solving skills.
- Excellent written, verbal, presentation, and stakeholder communication skills.
- Proficiency in Microsoft Office applications.
- Strong leadership, project management, and cross functional collaboration abilities.
- Ability to analyze complex marketing data and translate insights into effective business strategies.
- High level of creativity, adaptability, professionalism, and customer focused thinking.
- Commitment to continuous learning, innovation, and delivering measurable marketing performance.
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