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Digital Marketing Manager

Campiq
Dubai, UAE
Full Time
Mid
AED 50,000/month / month
2 weeks ago
Meta AdsGoogle AdsLead GenerationCampaign OptimizationKeyword ResearchGoogle Analytics 4
Free

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Key skills for this role

Meta AdsGoogle AdsLead Generation
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Role Overview

  • We’re looking for an experienced Digital Marketing Specialist with hands on experience running lead generation campaigns for the Dubai real estate market.
  • This is not a general digital marketing role. We’re looking for someone who understands the unique challenges, compliance requirements, and lead generation strategies used by Dubai real estate agencies and developers.

Required Experience

  • 2–3+ years of hands on experience running paid advertising campaigns for Dubai real estate companies, brokerages, developers, or property marketing agencies
  • Strong experience generating qualified buyer, seller, rental, and off plan leads
  • Proven experience managing advertising budgets and optimizing campaign performance
  • Strong understanding of the Dubai real estate market

Platform Experience

  • Must have experience with: Meta Ads (Facebook & Instagram), Google Ads (Search, Performance Max preferred)
  • Nice to have: LinkedIn Ads, TikTok Ads, X (Twitter) Ads

Technical Skills

  • Campaign creation and optimization
  • Lead generation campaigns
  • Audience research
  • Keyword research
  • Campaign tracking
  • Attribution
  • UTM tracking
  • Google Tag Manager
  • Google Analytics 4 (GA4)
  • Meta Pixel
  • Meta Conversions API (preferred)
  • Conversion tracking

Compliance Knowledge

  • Must have a strong understanding of advertising policies related to real estate.
  • Including: Meta Special Ad Category (Housing), Google Ads Housing policies, Ad approval processes, Restricted targeting, Real estate advertising best practices, Lead generation compliance

Responsibilities

  • Plan, create, launch, and optimize paid advertising campaigns
  • Manage Meta Ads campaigns for buyer, seller, rental, and off plan lead generation
  • Manage Google Ads Search campaigns
  • Conduct keyword and audience research
  • Develop campaign strategies based on business goals
  • Create and optimize campaign structures
  • Write or review ad copy
  • Work closely with designers to develop high performing creatives
  • Implement and verify conversion tracking
  • Configure attribution and reporting
  • Monitor campaign performance and recommend improvements
  • Produce weekly and monthly performance reports

Preferred Qualifications

  • Experience working directly for a Dubai real estate brokerage or developer
  • Experience managing campaigns with monthly budgets of AED 50,000+
  • Familiarity with CRM platforms used by real estate companies
  • Experience working with lead generation funnels
  • Understanding of sales attribution and conversion optimization
  • Experience with landing page builders and CRO
  • Strong analytical mindset
  • Excellent communication skills
  • Ability to work independently in a fast paced startup environment

What Success Looks Like

  • Generate high quality leads at competitive acquisition costs
  • Continuously improve campaign performance through testing and optimization
  • Maintain accurate tracking and attribution across campaigns
  • Ensure campaigns comply with advertising platform policies

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