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Digital Marketing Manager
Global AI Community
Dubai, UAE
Part Time
Manager
1 weeks ago
Digital Marketing StrategySEOSEMSocial Media MarketingContent MarketingEmail Marketing
Free
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Digital Marketing StrategySEOSEM
About the Role
Global AI Community seeks a Digital Marketing Manager to develop and execute digital marketing strategies across SEO, SEM, social media, content, email, and paid advertising. The role involves managing campaigns, budgets, content creation, performance analysis, and cross-functional collaboration.
Key Skills for This Role
Digital Marketing StrategySEOSEMSocial Media MarketingContent MarketingEmail Marketing
Responsibilities
- Develop, execute, and optimize comprehensive digital marketing strategies to increase brand awareness, generate leads, improve customer engagement, and drive business growth
- Plan and manage digital marketing strategies across channels such as SEO, SEM, social media marketing, content marketing, email marketing, paid advertising, influencer marketing, and marketing automation
- Develop campaign plans, manage budgets, define target audiences, and ensure alignment with business goals
- Oversee creation and distribution of digital content including website content, social media campaigns, email communications, advertisements, landing pages, and promotional materials
- Collaborate with content creators, designers, product teams, sales teams, and external partners
- Monitor and analyze digital marketing performance using key metrics and prepare reports
- Manage digital marketing tools, platforms, and technologies
- Stay updated on emerging trends, consumer behavior, algorithm changes, and industry best practices
- Support market research, competitor analysis, brand development, customer segmentation, and continuous improvement initiatives
Requirements
- Strong understanding of digital marketing strategy, SEO, SEM, social media marketing, content marketing, email marketing, paid advertising, analytics, and customer acquisition methodologies
- Proficiency in digital marketing platforms, analytics tools, advertising platforms, CRM systems, marketing automation software, CMS, and reporting tools
- Strong analytical and strategic thinking skills
- Knowledge of digital customer journeys, audience segmentation, marketing funnels, brand management, campaign optimization, marketing analytics, and performance measurement frameworks
- Excellent leadership, communication, and project management skills
- Strong creativity, adaptability, attention to detail, and ability to manage competing priorities
Full Job Posting
Role Description
- The Digital Marketing Manager is responsible for developing, executing, and optimizing comprehensive digital marketing strategies that increase brand awareness, generate leads, improve customer engagement, and drive business growth.
- This role leads digital campaigns across multiple channels while leveraging data driven insights to maximize marketing effectiveness and achieve organizational objectives.
Key Responsibilities
- Planning and managing digital marketing strategies across channels such as SEO, SEM, social media marketing, content marketing, email marketing, paid advertising, influencer marketing, and marketing automation.
- Developing campaign plans, managing budgets, defining target audiences, and ensuring marketing initiatives align with business goals and brand positioning.
- Overseeing the creation and distribution of digital content, including website content, social media campaigns, email communications, advertisements, landing pages, and promotional materials.
- Collaborating with content creators, designers, product teams, sales teams, and external partners to deliver consistent messaging and engaging customer experiences.
- Monitoring and analyzing digital marketing performance using key metrics such as website traffic, conversion rates, CAC, ROI, engagement rates, and campaign performance indicators.
- Preparing reports, identifying optimization opportunities, and implementing data driven improvements.
- Managing digital marketing tools, platforms, and technologies while staying updated on emerging trends.
- Supporting market research, competitor analysis, brand development, customer segmentation, and continuous improvement initiatives.
Qualifications
- Strong understanding of digital marketing strategy, SEO, SEM, social media marketing, content marketing, email marketing, paid advertising, analytics, and customer acquisition methodologies.
- Proficiency in digital marketing platforms, analytics tools, advertising platforms, CRM systems, marketing automation software, CMS, and reporting tools.
- Strong analytical and strategic thinking skills with the ability to interpret marketing data and make data driven recommendations.
- Knowledge of digital customer journeys, audience segmentation, marketing funnels, brand management, campaign optimization, marketing analytics, and performance measurement frameworks.
- Excellent leadership, communication, and project management skills.
- Strong creativity, adaptability, attention to detail, and ability to manage competing priorities.
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