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Digital Marketing Manager
Fédération Nationale des Infirmiers de Réanimation-FNIR
Dubai, UAE
Part Time
Mid
2 weeks ago
Digital Marketing StrategySEOSEMSocial Media MarketingEmail MarketingContent Marketing
Free
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Digital Marketing StrategySEOSEM
About the Role
The Digital Marketing Manager will develop and optimize multi-channel digital marketing strategies to increase brand awareness and drive customer acquisition. Responsibilities include SEO, SEM, social media, email marketing, content marketing, and analytics.
Key Skills for This Role
Digital Marketing StrategySEOSEMSocial Media MarketingEmail MarketingContent Marketing
Responsibilities
- Develop, implement, and optimize comprehensive digital marketing strategies across multiple channels
- Manage SEO, SEM, social media, email marketing, content marketing, display advertising, affiliate marketing, and paid media campaigns
- Establish campaign objectives, target audience strategies, budgets, and performance metrics
- Manage digital content strategies, website optimization, landing pages, marketing automation, and customer journey initiatives
- Monitor website traffic, campaign performance, customer engagement, and marketing analytics to optimize activities
- Oversee brand consistency across all digital platforms and collaborate with content creators, designers, developers, sales teams, and external agencies
- Conduct competitor analysis, market research, and customer segmentation to identify growth opportunities
- Lead digital marketing planning, budget management, vendor coordination, and performance reporting
Requirements
- Strong understanding of digital marketing strategy, brand management, customer acquisition, content marketing, SEO, SEM, social media marketing, email marketing, marketing automation, and digital analytics
- Proficiency in digital marketing platforms, web analytics tools, CMS, CRM systems, marketing automation software, social media management platforms, and online advertising tools
- Excellent analytical, strategic thinking, and problem solving skills
- Strong leadership, project management, stakeholder engagement, and cross functional collaboration skills
- Excellent written, verbal, presentation, and communication skills
- Strong creativity, commercial awareness, adaptability, attention to detail, customer focused mindset
Full Job Posting
Role Description
- The Digital Marketing Manager is responsible for developing, implementing, and optimizing comprehensive digital marketing strategies that increase brand awareness, drive customer acquisition, enhance customer engagement, and support revenue growth. This role leads multi channel digital marketing ini
Key Responsibilities
- Developing and executing integrated digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, content marketing, display advertising, affiliate marketing, and paid media.
- Establishing campaign objectives, target audience strategies, budgets, and performance metrics to ensure successful campaign execution and measurable business outcomes.
- Managing digital content strategies, website optimization, landing pages, marketing automation, and customer journey initiatives to improve user experience, lead generation, and conversion rates.
- Monitoring website traffic, campaign performance, customer engagement, and marketing analytics to identify trends, evaluate ROI, and optimize digital marketing activities through continuous testing and performance analysis.
- Overseeing brand consistency across all digital platforms while collaborating with content creators, designers, developers, sales teams, and external agencies to deliver engaging marketing campaigns.
- Conducting competitor analysis, market research, and customer segmentation to identify growth opportunities and develop innovative digital marketing strategies.
- Leading digital marketing planning, budget management, vendor coordination, and performance reporting while ensuring compliance with relevant regulations and brand standards.
- Evaluating emerging digital technologies, marketing platforms, AI tools, and industry best practices to enhance marketing effectiveness.
Qualifications
- Strong understanding of digital marketing strategy, brand management, customer acquisition, content marketing, SEO, SEM, social media marketing, email marketing, marketing automation, and digital analytics.
- Proficiency in digital marketing platforms, web analytics tools, CMS, CRM systems, marketing automation software, social media management platforms, and online advertising tools.
- Excellent analytical, strategic thinking, and problem solving skills with the ability to interpret marketing data, identify customer trends, optimize campaign performance, and make data driven business recommendations.
- Strong leadership, project management, stakeholder engagement, and cross functional collaboration skills.
- Excellent written, verbal, presentation, and communication skills.
- Strong creativity, commercial awareness, adaptability, attention to detail, customer focused mindset, and commitment to continuous learning.
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