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We're looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology.
This isn't a traditional campaigns-and-content role — you'll own the performance of our ecosystem of digital traffic.
You'll dig into analytics, run structured experiments, and work hands-on with our ecosystem of pages, affiliates, forms, and general UX to improve how visitors convert into customers.
The ideal candidate is equally comfortable presenting a testing roadmap to Leadership.
You understand site speed, UX friction, and front-end implementation well enough to scope changes accurately and collaborate closely with developers and designers.
Digital Marketing Manager — Web Technologies, CRO & Site Development
Location: Denver, CO Employment Type: Full-Time Reports To: CMO
We're looking for a Digital Marketing Manager who lives at the intersection of marketing and web technology.
This isn't a traditional campaigns-and-content role — you'll own the performance of our ecosystem of digital traffic.
You'll dig into analytics, run structured experiments, and work hands-on with our ecosystem of pages, affiliates, forms, and general UX to improve how visitors convert into customers.
The ideal candidate is equally comfortable presenting a testing roadmap to Leadership.
You understand site speed, UX friction, and front-end implementation well enough to scope changes accurately and collaborate closely with developers and designers.
· Own the conversion rate optimization (CRO) program end-to-end: build a testing roadmap, prioritize opportunities, and run A/B and multivariate tests across all properties
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· Analyze user behavior using tools like GA4, VWO, heatmaps, session recordings, and funnel reports to identify friction points and opportunities
· Build, edit, and optimize landing pages and web pages using CMS/page-builder tools (e.g., Webflow) and working knowledge of HTML/CSS/JS
· Partner with engineering and design to scope, spec, and QA website changes and experiments
· Monitor site performance metrics (page speed, Core Web Vitals, mobile experience) and advocate for technical fixes that impact conversion
· Manage tagging, attribution and tracking implementation (GTM, pixel/event tracking) to ensure clean, trustworthy data
· Translate test results and analytics into clear recommendations and reporting for stakeholders
· Collaborate with SEO, paid media, and content teams to align page experience with acquisition strategy
· Stay current on CRO best practices, web performance standards, and emerging web technologies
· Strong understanding of CRO methodology: hypothesis formation, statistical significance, test design
· Hands-on experience with A/B testing platforms, specifically VWO (required); familiarity with Optimizely or similar also a plus
· Working proficiency in HTML, CSS, and basic JavaScript — enough to build/edit pages and troubleshoot with developers
· Experience with CMS/page builders, specifically Webflow (required); familiarity with WordPress or HubSpot also a plus
· Proficient in GA4, Google Tag Manager, and heatmap/session-recording tools (Hotjar, Microsoft Clarity, etc.)
· Strong analytical skills — comfortable working in spreadsheets/SQL to validate results
· Excellent communication skills; able to present data-driven recommendations to non-technical stakeholders
· Project management skills to run multiple concurrent experiments and web projects
· 3–5+ years in digital marketing, growth marketing, or web optimization roles
· Proven track record running CRO programs with measurable lift in conversion metrics
· Experience working directly with web pages/CMS platforms, ideally Webflow
· Experience collaborating cross-functionally with engineering, design, and analytics teams
· Bonus: experience with SEO fundamentals, e-commerce platforms, or personalization tools
· Bonus: experience in consumer lending or financial services
Nice to Have:
· Familiarity with front-end frameworks (React, Vue) for deeper collaboration with dev teams
· Experience with server-side or first-party tracking implementations
· Certifications in CRO, GA4, or relevant platforms
Verified company details for this employer are not available yet.
USD 85000-120000 yearly / year
Full-time
Mid · 3+ years experience
Onsite
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