Digital Marketing Manager

Develop and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads) for lead generation and brand awareness.

Use SEO best practices to improve website rankings and organic traffic.

Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels.

Lead, mentor, and manage the marketing team, providing guidance and support for professional development.

Collaborate with the Admissions and Academic departments to align marketing strategies with enrollment goals.

Managing all marketing activities in line with the marketing objectives of the College.

Manage and improve lead generation campaigns, measuring results.

Develop and implement online and print marketing, advertising and branding strategies based on new and emerging industry trends to improve overall lead generation campaigns and increase conversion.

Develop and implement different highly effective outbound marketing campaign strategies to reach the target audience.

Create a network with different organizations and communities for brand awareness and marketing efforts.

Manage overall trade shows and events planning in and outside the college.

Track, monitor and evaluate the success of marketing, advertising and branding campaigns, trade shows and events.