Digital Marketing Manager

Role Overview

Accountabilities

• Develop and execute digital marketing strategies aligned with business objectives and growth targets.
• Plan, manage, and optimize campaigns across search, social media, and digital advertising platforms.
• Track and report ROI, CTR, conversions, traffic, and engagement.
• Develop and optimize landing pages and digital experiences with internal teams to improve conversion rates.
• Manage social media profiles and contribute to blog and content initiatives.
• Monitor industry, audience, and digital marketing trends to identify opportunities and generate insights.
• Analyze website and user-funnel data to identify drop-offs and conversion opportunities.
• Implement initiatives designed to double website traffic within the next year.
• Engage periodically with clients to gather expectations, feedback, and satisfaction information.
• Apply digital marketing best practices across campaigns, content, channels, and related initiatives.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• At least 3 years of professional digital marketing experience.
• Strong knowledge of SEO principles and best practices.
• Strong analytical and data-analysis skills with the ability to turn performance metrics into recommendations.
• Hands-on experience with online advertising and campaign management tools.
• Strong understanding of digital channels, campaign optimization, conversion funnels, and audience engagement.
• Creative and strategic mindset with the ability to identify trends and opportunities.
• Strong communication and collaboration skills for working with teams and clients.
• Results-oriented approach and ability to manage priorities toward measurable growth objectives.

Benefits

• Opportunity to lead digital marketing initiatives with measurable business outcomes.
• Hands-on exposure to SEO, paid advertising, social media, content, analytics, and conversion optimization.
• Collaborative cross-functional work with internal teams and clients.
• Opportunity to own digital growth strategies and influence online visibility and engagement.
• Professional development through practical experience with evolving marketing tools and channels.
• Potential for career growth within a digital marketing-focused role.