Digital Marketing Manager
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Key skills for this role
Role Overview
The contract Digital Marketing Manager will plan, execute, and optimize digital campaigns promoting residency and citizenship solutions.
This remote role manages social media, campaign calendars, content, paid and organic lead generation, analytics, stakeholders, vendors, reporting, and compliant messaging.
Key Skills for This Role
Full Job Posting
Company description
GVC Council provides global residency and citizenship solutions for individuals, families, and businesses.
The consultancy designs immigration and investment programs supporting international opportunities, global mobility, and diversification.
Role description
The contract Digital Marketing Manager will plan, execute, and optimize digital campaigns promoting residency and citizenship solutions.
This remote role manages social media, campaign calendars, content, paid and organic lead generation, analytics, stakeholders, vendors, reporting, and compliant messaging.
Core responsibilities
- Manage social media channels and create campaign calendars.
- Develop content that drives brand awareness and qualified leads.
- Oversee paid and organic lead-generation initiatives.
- Monitor digital performance and adjust strategies using data and web analytics insights.
- Coordinate with internal stakeholders and external vendors or agencies.
- Report on campaign performance.
- Ensure consistent, compliant messaging across digital touchpoints.
Qualifications
- Strong digital marketing and marketing skills for integrated online campaigns.
- Strong social media marketing skills to grow brand presence and engage target audiences.
- Lead generation expertise to design and optimize qualified prospect funnels.
- Web analytics skills to track performance, interpret data, and refine strategies.
- Strong written and verbal communication skills adaptable to international audiences.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Professional services, consultancy, or immigration and investment sector experience is advantageous.
- Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
Beneficial tools
- Experience with campaign management tools, CRM systems, and marketing automation platforms is highly beneficial.
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