Digital Marketing Manager
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Key skills for this role
Role Overview
Lead the planning, execution, and optimisation of digital marketing initiatives.
Develop digital strategies that strengthen brand visibility, increase audience engagement, generate leads, and support business objectives.
Contribute to continuous improvement of digital marketing strategies and customer engagement.
Key Skills for This Role
Full Job Posting
Role Description
Lead the planning, execution, and optimisation of digital marketing initiatives.
Develop digital strategies that strengthen brand visibility, increase audience engagement, generate leads, and support business objectives.
Contribute to continuous improvement of digital marketing strategies and customer engagement.
Key Responsibilities
- Develop and implement digital marketing campaigns across search engines, social media, email, content, and online advertising.
- Oversee campaign planning, content coordination, and digital communications.
- Ensure consistent brand messaging across all online platforms.
- Analyse campaign data, website traffic, audience behaviour, conversion metrics, and other performance indicators.
- Identify opportunities to improve marketing effectiveness.
- Manage digital marketing budgets and coordinate with internal teams and external partners.
- Monitor market trends and support innovative digital initiatives.
- Use data-driven insights to maximise campaign performance and return on marketing investment.
Qualifications
- Degree or relevant qualification in Marketing, Digital Marketing, Communications, Business, or a related discipline.
- Strong understanding of digital marketing principles, customer journeys, online engagement, and integrated campaign strategies.
- Knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
- Strong analytical and problem-solving skills with the ability to interpret digital performance data and marketing metrics.
- Ability to develop, coordinate, and optimise multi-channel digital marketing campaigns.
- Strong written and verbal communication skills with excellent content and presentation abilities.
- Creative mindset with a strong understanding of brand positioning and digital audience engagement.
- Good project management and organisational skills with the ability to manage multiple priorities and deadlines.
- Strong understanding of conversion optimisation, customer acquisition, and digital marketing performance measurement.
Preferred Tools and Collaboration
- Familiarity with Google Analytics, advertising platforms, CRM systems, content management systems, and marketing automation tools is desirable.
- Collaborate effectively with internal teams, agencies, creative partners, and other stakeholders.
- Maintain a proactive, adaptable, commercially aware, and results-focused approach to digital marketing.
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