Digital Marketing Lead

About Mozn

About The Role

**future-ready Digital Marketing Lead**

**Digital Marketing Strategy & Execution**

• Develop, implement, and manage multi-channel digital marketing campaigns across Mozn’s websites, landing pages, and online platforms.
• Own and manage the Mozn and FOCAL websites end-to-end, including content updates, UX optimization, web development projects, integrations, and performance tracking.
• Plan and execute inbound and outbound lead generation campaigns across paid, owned, and earned channels.
• Manage paid advertising campaigns (Google, LinkedIn, YouTube, Meta, Bing, programmatic..) from strategy to execution, optimization, and reporting.
• Set up and manage marketing automation workflows (HubSpot / Salesforce) for lead nurturing, newsletters, and account-based campaigns.
• Maintain and optimize corporate and product websites for user experience, SEO, and lead generation.
• Ensure brand consistency and messaging alignment across all digital touchpoints.
• ****Social Media Management****
• Oversee Mozn’s social media presence across LinkedIn, X (Twitter), and other relevant platforms, ensuring alignment with brand strategy, audience engagement, and campaign integration.

**SEO, SEM & Optimization**

• Lead SEO and SEM strategies to improve visibility, rankings, and conversion rates across all Mozn websites and microsites.
• Implement conversion rate optimization (CRO) best practices and personalization strategies to increase engagement and lead quality.

**Analytics, AI & Experimentation**

• Monitor and report on KPIs / OKRs — including MQL-to-SQL conversion rates, channel ROI, pipeline influence, and campaign performance.
• Build Dashboards and Prepare Reports on performance on Salesforce.
• Leverage Salesforce CRM, HubSpot, and advanced analytics dashboards to track marketing pipeline generation, pipeline influence, omni-channel attribution, and customer journey insights.
• Leverage predictive analytics and machine learning insights for campaign targeting and personalization.
• Drive a culture of experimentation by designing and executing A/B and multivariate tests to optimize messaging, creative, and conversion rates.

**Innovation & Continuous Learning**

• Continuously research, evaluate, and pilot emerging AI-driven marketing technologies, and automations ensuring Mozn remains ahead of industry trends.
• Integrate AI-powered marketing solutions, including generative AI tools (e.g., ChatGPT, AI video platforms) for content creation, personalization, and campaign optimization.
• Build and maintain an integrated marketing technology stack, ensuring seamless data flow across CRM, automation, analytics, and personalization tools.
• Stay engaged in AI marketing communities, industry events, and certifications to ensure strategies remain cutting-edge.
• ****Collaboration & Leadership****
• Work closely with Product Marketing, Field Marketing, Channel Marketing, Sales, and Corporate Communications to align campaigns with go-to-market priorities.
• Manage vendor relationships, freelancers, and agency partners as needed.
• Support and mentor digital marketing team members, fostering a culture of innovation and continuous improvement.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, or STEM.
• Certifications in Digital Marketing, HubSpot, or Google Analytics are a plus.
• 7+ years of B2B digital marketing experience, preferably in AI, SaaS, or enterprise technology.
• Proven track record in lead generation, SEO, SEM, paid media, email marketing, and marketing automation.
• Hands-on experience with leading marketing, advertising, and web platforms such as Webflow, HubSpot, LinkedIn Ads, Meta Ads, Semrush, and AI-powered creative tools.
• Familiarity with AI and data concepts, including large language models, predictive analytics, and marketing AI frameworks.
• Proficiency in managing campaigns for both Arabic and English audiences.
• Strong analytical skills with experience in marketing KPIs, ROI measurement, and pipeline attribution.
• Experience working with Customer Data Platforms (CDPs), API integrations, and advanced marketing analytics tools.
• Track record of running structured experimentation and applying growth marketing techniques to drive measurable impact.
• Experience in GCC markets, with knowledge of local digital channels and cultural nuances.
• Fluency in English is required; proficiency in Arabic is a strong plus, enabling deeper engagement and personalization for regional audiences.
• Proactive in delivering measurable results and driving meaningful change through high-quality work (Impact).
• Strong collaboration and communication skills; able to work effectively across functions and cultures (People).
• Committed to continuous learning, innovation, and maintaining the highest standards in all deliverables (Excellence).
• Self-motivated with the ability to take full responsibility for tasks, from conception to delivery, with minimal supervision (Ownership).
• Flexible and adaptable to evolving priorities in a fast-paced, high-growth environment.

Benefits

• Be part of one of the fastest-growing AI companies in the Middle East during a pivotal moment for the region’s digital transformation.
• Work on cutting-edge AI products with real impact in financial crime prevention and regulatory compliance.
• Enjoy an ownership-driven culture with autonomy, trust, and significant room for growth.
• Competitive compensation, premium health insurance, and a supportive, high-performance environment.
• Collaborate with world-class AI scientists, engineers, and industry experts.
• An inclusive culture that values diversity, innovation, and empowering people to reach their full potential.