Digital Marketing Lead
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Key skills for this role
About the Role
Zayed National Museum seeks a Digital Marketing Lead to support the Digital Marketing Section Head in implementing the museum's digital marketing strategy. The role focuses on influencer management, content production, paid media, and cross-channel digital delivery.
Key Skills for This Role
Responsibilities
- Manage influencers and celebrities via appointed agencies, ensuring brand alignment and campaign delivery
- Lead end to end production of photo and video assets, manage suppliers, and oversee digital asset governance
- Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, and performance tracking
- Lead end to end digital campaign delivery across owned, paid, and earned channels
- Support social media strategy, daily operations, content governance, and performance review
- Support content optimisation and updates across website and app based on performance data
- Support CRM planning and execution, including audience led campaigns and bilingual email content
- Support digital signage content and digital survey creation, deployment, and analysis
- Contribute to cross channel digital marketing reporting and insights dashboards
- Support digital innovation initiatives and use of AI tools
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Communications or related field
- Minimum 5 to 7 years of experience in digital marketing, preferably in museums, cultural and tourism
- Proven experience working with agencies and managing multiple digital workstreams
- Experience supporting campaigns, content production and paid media delivery
- Experience in influencer and celebrity management
Full Job Posting
Job Purpose
- The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the museum’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management,
Responsibilities
- Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting.
- Lead end to end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the museum.
- Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting.
- Lead end to end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting.
- Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms.
- Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs.
- Support CRM planning and execution, including audience led campaigns and bilingual email content development.
- Support digital signage content and digital survey creation, deployment, and analysis.
- Contribute to cross channel digital marketing reporting, insights dashboards, and reporting platform development.
- Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the museum’s digital roadmap.
- Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes.
Required Qualifications and Experience
- Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field.
- Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism.
- Proven experience working with agencies and managing multiple digital workstreams simultaneously.
- Experience supporting campaigns, content production and paid media delivery.
- Experience in influencer and celebrity management.
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