Digital Marketing Expert

Key Responsibilities

• Execute robust On Page and Off Page SEO strategies to improve organic rankings on major search engines.
• Conduct continuous keyword research, identifying high intent search terms while managing exhaustive negative keyword lists to streamline traffic.
• Optimize website architecture, URLs, schema markup, image tags, and local SEO (including Google Business Profile).
• Write and refine compelling SEO titles, meta descriptions, and landing page content to maximize click through rates (CTR).
• Plan, build, and optimize high converting Google Ads campaigns (Search, Display, Performance Max) targeted at corporate and individual clients.
• Manage and scale paid social media campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Continuously conduct A/B testing on ad creatives, copy, audience targeting, and landing pages to lower Cost Per Acquisition (CPA) and improve Return on Ad Spend (ROAS).
• Develop a comprehensive content calendar aligned with business promotions, seasonal trends, and service launches.
• Produce high quality, engaging visual and text assets for digital platforms, including professional social media reels, short form videos, and static banners.
• Oversee basic mobile videography and content creation, utilizing high end mobile hardware and cinematic transitions to maintain a polished, premium brand aesthetic.
• Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics 4 (GA4), Google Search Console, and CRM platforms.
• Translate complex data sets into actionable insights and strategic recommendations for senior management.