Digital Marketing Expert

Job Purpose

1. Search Engine Optimization (SEO)

• Execute robust On-Page and Off-Page SEO strategies to improve organic rankings on major search engines.
• Conduct continuous keyword research, identifying high-intent search terms while managing exhaustive negative keyword lists to streamline traffic.
• Optimize website architecture, URLs, schema markup, image tags, and local SEO (including Google Business Profile).
• Write and refine compelling SEO titles, meta descriptions, and landing page content to maximize click-through rates (CTR).

2. Paid Advertising (PPC & Performance Marketing)

• Plan, build, and optimize high-converting Google Ads campaigns (Search, Display, Performance Max) targeted at corporate and individual clients.
• Manage and scale paid social media campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, and TikTok.
• Continuously conduct A/B testing on ad creatives, copy, audience targeting, and landing pages to lower Cost Per Acquisition (CPA) and improve Return on Ad Spend (ROAS).

3. Content Creation & Social Media Management

• Develop a comprehensive content calendar aligned with business promotions, seasonal trends, and service launches.
• Produce high-quality, engaging visual and text assets for digital platforms, including professional social media reels, short-form videos, and static banners.
• Oversee basic mobile videography and content creation, utilizing high-end mobile hardware and cinematic transitions to maintain a polished, premium brand aesthetic.

4. Analytics & Reporting

• Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics 4 (GA4), Google Search Console, and CRM platforms.
• Translate complex data sets into actionable insights and strategic recommendations for senior management.

Required Skills & Qualifications

• Experience: 3–5 years of proven experience as a Digital Marketing Specialist, Performance Marketer, or similar role. Experience in lead-generation industries (e.g., corporate services, consultancy, or B2B) is highly preferred.
• SEO Expertise: Deep understanding of search engine algorithms, ranking factors, and core SEO tools (e.g., Ahrefs, SEMrush, Moz).
• Ad Platform Mastery: Hands-on experience managing substantial budgets on Google Ads Manager and Meta Business Suite.
• Content & Tech Savvy: Strong eye for visual design and layout. Experience with basic video editing tools and an understanding of mobile content production workflows (e.g., formatting for Instagram Reels/TikTok).
• Communication: Exceptional written and verbal communication skills with the ability to write sharp, persuasive, and professional ad copy.
• Analytical Mindset: Strong data-analysis skills with a laser focus on conversion rate optimization (CRO).
• Are you currently working in India ?
• Are you willing to relocate to Dubai ?
• Contacts : +971 521295667 / ecommerce@bestoption.ae
• Pay: From AED2,500.00 per month