Digital Marketing Expert — Contract
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Key skills for this role
About the Role
We are seeking a performance-minded digital marketing expert to own our digital go-to-market execution on a hybrid basis. You will plan and manage end-to-end digital campaigns across Instagram, X, Facebook, and Google Ads, define audience segments, and optimize performance.
Key Skills for This Role
Responsibilities
- Plan and manage end to end digital campaigns across Instagram, X, Facebook, and Google Ads
- Define audience segments and targeting strategy for each campaign phase
- Brief and collaborate with the Art Designer to align creative assets with campaign objectives
- Monitor, optimise, and improve campaign performance on an ongoing basis
- Track and report on key metrics: CAC, CPL, CTR, ROAS, conversion rate, and reach
- Build and manage lead capture mechanisms, landing pages, forms, and follow up flows
- Advise on channel mix and budget allocation based on performance data
- Submit structured phase end reports with observations and next step recommendations
Requirements
- Proven experience managing paid digital campaigns with measurable outcomes
- Ability to show real campaign examples with objective, execution, results, and success measurement
- Strong understanding of campaign structure, funnel logic, and conversion optimisation
- Experience with Meta Ads Manager, Google Ads, and audience targeting tools
- Ability to brief creative resources clearly and review ad assets with a performance lens
- Data driven mindset — decisions backed by metrics, not assumptions
- Clear, organised communicator who can report findings without information dumping
Full Job Posting
Overview
- We are preparing for market launch and looking for a performance minded digital marketing expert to own our digital go to market execution on a hybrid basis.
- Contract duration: 4 months (extendable). Engagement type: Hybrid, fixed term. Focus: Digital only, no offline. Channels: Instagram, X, Facebook, Google Ads.
Core Responsibilities
- Plan and manage end to end digital campaigns across Instagram, X, Facebook, and Google Ads
- Define audience segments and targeting strategy for each campaign phase
- Brief and collaborate with the Art Designer to align creative assets with campaign objectives
- Monitor, optimise, and improve campaign performance on an ongoing basis
- Track and report on key metrics: CAC, CPL, CTR, ROAS, conversion rate, and reach
- Build and manage lead capture mechanisms, landing pages, forms, and follow up flows
- Advise on channel mix and budget allocation based on performance data
- Submit structured phase end reports with observations and next step recommendations
What We Are Looking For
- Proven experience managing paid digital campaigns with measurable outcomes
- Ability to show real campaign examples: objective, execution, results, and how success was measured
- Strong understanding of campaign structure, funnel logic, and conversion optimisation
- Experience with Meta Ads Manager, Google Ads, and audience targeting tools
- Ability to brief creative resources clearly and review ad assets with a performance lens
- Data driven mindset — decisions backed by metrics, not assumptions
- Clear, organised communicator who can report findings without information dumping
Compensation
- Pay: AED 7,500.00 per month
Schedule
- 4 month fixed term hybrid contract with possibility of extension
- Mix of remote and on site presence as needed
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