Digital Marketing Executive / Paid Social Specialist
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Key skills for this role
Role Overview
Seeking a Digital Marketing Executive / Paid Social Specialist to execute digital marketing and paid advertising campaigns.
The employer provides photos, videos, and marketing content; this role focuses on strategy execution, campaign management, optimization, and performance analysis.
This is not a content creator role and requires hands-on experience in paid advertising, social media management, and digital marketing analytics.
Key Skills for This Role
Full Job Posting
Role Overview
Seeking a Digital Marketing Executive / Paid Social Specialist to execute digital marketing and paid advertising campaigns.
The employer provides photos, videos, and marketing content; this role focuses on strategy execution, campaign management, optimization, and performance analysis.
This is not a content creator role and requires hands-on experience in paid advertising, social media management, and digital marketing analytics.
Key Responsibilities
- Post and manage content across Instagram, TikTok, Snapchat, LinkedIn, YouTube, and Pinterest.
- Manage Meta Ads, Google Ads, LinkedIn Ads, and other paid advertising platforms.
- Set up ads, targeting, testing, and campaign optimization.
- Analyze performance and data, and prepare reports.
- Manage social media messages and inquiries.
Requirements
- Proven experience as a Digital Marketing Executive, Paid Social Specialist, Performance Marketing Specialist, or in a similar role.
- Strong knowledge of Meta Ads Manager and other paid advertising platforms.
- Experience with campaign optimization, audience targeting, and budget management.
- Ability to interpret analytics and make data-driven decisions.
- Familiarity with Google Analytics and other marketing tools is an advantage.
- Excellent communication and organizational skills.
- Portfolios or samples of previous campaigns are highly advantageous.
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